Member news

16 October 2020

KCC wins design award for Smurfs Theme Park in Shanghai

KCC Entertainment Design received the award ‘Cultural Tourism Project Planning and Creative Design’ for the design we created for the Smurfs Theme Park in Shanghai!

The award ceremony took place on Tuesday evening, before the start of the CAAPA/CAE exhibition.
The award was given by a professional jury of 10 based on these project characteristics:

  • The project shows the resilience of the entertainment industry in the current COVID-19 period.
  • The project is innovative, creative and sets new benchmarks for design and realisation and operational feasibility and profitability.
  • The project is an ambassador for the Chinese Entertainment Industry and appeals to the highest international standards

The Smurfs (indoor) Theme Park is world’s biggest Smurfs theme park (8.000sqm) and is the cherry on top of an intense and successful cooperation between KCC Entertainment DesignShimao Property Holding and Belgian Smurfs IP owner IMPS!

Visitors get immerged in the wonderful world of the Smurfs in 3 themed zones and can enjoy 29 Smurfs themed attractions & experiences.
Since it’s opening in April 2020, midst the Covid 19 pandemic, the park is attracting approx. 3.000 daily visitors, largely exceeding the expectations!

CEO Yannick Maes: "We are very proud of this award which acknowledges KCC’s expertise at designing and realizing mesmerizing entertainment projects! We congratulate and thank IMPS and Shimao Property Holding for our great collaboration!"
See more about this fantastic park here.


In the next 12 months more than 10 entertainment projects designed and realized by KCC will open doors!
To stay up to date on their progress and the grand opening, follow us on social media (Facebook, LinkedIn, Instagram, Youtube)!
We can now also be found on Weibo, Wechat  and Youku!


Posted by KCC BVBA


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