Member news

02 December 2020

Crayola’s new interactive exhibit and the brand’s expanded LBE presence

Crayola IDEAworks: The Creativity Exhibition will launch in February 2021 at The Franklin Institute in Philadelphia. Following its inaugural run, the exhibition will travel to other leading science and discovery centers in the US. This project, designed to bring out children’s innate creativity, marks a new direction in the location-based entertainment (LBE) space for Crayola, following the success of its Crayola Experience centers in multiple cities. It also helps define a new model for interactive, educational guest experiences in pandemic times.

Interviews with Warren Schorr (VP Business Development & Global Licensing, Crayola LLC), Clayton Ferguson (Principal/Executive Producer, Agency808) and George Wade (President, Bay Laurel Advisors) explore the collaboration that led to the concept and creation of Crayola IDEAworks.


Posted by Bay Laurel Advisors


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05 March 2021
Scruffy Dog Creative Group accepts invitation to join the OCT Alliance of Planning and Design

We are proud to announce that Scruffy Dog Creative is now a member of the OCT Alliance of Planning & Design and was awarded the certificate during the 4th OCT Alliance of Planning & Design Member conference held on the 7th December 2020. The organisation was founded by the OCT Group and brings together a network of experts in the field of planning consulting, architectural and landscape design. Members of the Alliance have priorities to participate in the planning and design of various projects of OCT Group. Current members of the OCT Alliance include 23 experts and 58 companies from the related fields. The Alliance was spearheaded by Sophie, Scruffy Dog Creatives Head of business development (Asia). Scruffy Dogs CEO, Joe Bright says “Sophie is a key to establishing our relationships in this region. The OCT Group has ranked top 3 among all theme park groups worldwide and top 1 in Asia, therefore it a privilege to be asked to join the Alliance of Planning and Design”. Alongside leading on the world’s largest indoor theme park due to open 2024 in China, Scruffy Dog Creative is already experiencing rapid growth in this region. Bright continues “We see Asia as a key area for our business, the growth we are seeing here is exceptional and we are optimistic that this will continue into 2021 and beyond.

02 March 2021

Technifex is pleased to announce Ian Mac Vittie has joined Technifex as Executive Vice President of Technifex XR. Ian is the most recent themed entertainment industry veteran to join Technifex’s growing executive team following earlier appointments of Duf Sundheim, Director of Strategic Planning/Legal Counsel, John Polk, Vice President, Senior Project Director, and Howard Smith, Vice President Production. Technifex is growing their leadership team, launching new subsidiaries and scaling new business verticals to take advantage of opportunities in present and new markets and to leverage Technifex’s development of new technologies.