Member news

02 December 2020

Crayola’s new interactive exhibit and the brand’s expanded LBE presence

Crayola IDEAworks: The Creativity Exhibition will launch in February 2021 at The Franklin Institute in Philadelphia. Following its inaugural run, the exhibition will travel to other leading science and discovery centers in the US. This project, designed to bring out children’s innate creativity, marks a new direction in the location-based entertainment (LBE) space for Crayola, following the success of its Crayola Experience centers in multiple cities. It also helps define a new model for interactive, educational guest experiences in pandemic times.

Interviews with Warren Schorr (VP Business Development & Global Licensing, Crayola LLC), Clayton Ferguson (Principal/Executive Producer, Agency808) and George Wade (President, Bay Laurel Advisors) explore the collaboration that led to the concept and creation of Crayola IDEAworks.

FULL STORY

Posted by Bay Laurel Advisors

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