Member news

25 October 2021


ORLANDO, FLORIDA, October 25 – For more than 10 years Orlando based IDEAS, a brand and experience design firm has created highly effective brands and workforce system solutions. Their new innovative slate of workforce development tools provides a new level of inspiration and development in a simple subscription-based offering for workforce regions.

CareerVerse is an exciting online game that helps match kids aged 10 to 14 with possible future career paths based on their interests. While they discover and learn along an interactive journey through the CareerVerse, they’re introduced to the regional employers and career development resources that can take them where they want to go. More than 13,000 kids actively used the game during a 2-week pilot and the user base continues to grow.

IDEAS’ Panorama is a regionally customized web solution presenting a dynamic encyclopedia of local career options, employers, first-person stories and job-specific resources using a workforce region’s current or custom-produced content. From job-seeker self-assessments to tailored “this is what my job looks like” explainer videos, Panorama has all the necessary tools to implement an online career interest development system.

Successfully used to create 4 award-winning national workforce brands, the IDEAS brandAMP program refreshes workforce brands. BrandAMP is a carefully designed program of brand design, activation strategies, visual identity, communications tactics, website design, engaging apps and cost-effective video content packages.

The methodology behind IDEAS Workforce Solutions stems from a decade of expertise activating workforce brands in states like Florida, Alabama, Virginia, and Massachusetts. During the COVID-19 pandemic, IDEAS concentrated its efforts to systemize its activation strategies as a plug and play solution to help workforce systems to more easily meet post-pandemic job demand.

Bob Allen, Chief Storytelling Officer of IDEAS, notes, “There has never been a more opportune or necessary time to re-imagine workforce development and reconsider how well built and activated brands are working to connect talent to opportunity. We believe these new, flexible solutions will empower regional workforce professionals.”

Created in 2001 through a management buyout from the Walt Disney Company, IDEAS is a brand and experience design company built around the central premise that powerful stories create powerful experiences. Over 20 years, IDEAS has delivered more than 3500 solutions for destination development, healthcare, government, enterprise and entertainment to more than 1000 clients around the world. For more, visit


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