Member news

06 May 2022

Waterparks: Riding a Recovery Wave

After two years of pandemic concerns that saw many waterparks remain closed throughout 2020 and suffer continued disruption in 2021, 2022 is anticipated to be a pivot back to normal for the industry. As vaccines are now widely available and COVID becomes endemic, waterparks are poised to capitalize on pent-up demand and return to pre-COVID performance levels. While 2021 saw robust growth in pricing at many properties, 2022 will see the industry open a number of expansions and new developments. Several large-scale projects will alter the waterpark landscape at both indoor and outdoor waterparks and continue to encourage properties to innovate and update to keep market share. A number of larger developments are planned for 2023 and beyond at waterparks and surf parks throughout North America.

Attendance at waterparks in 2021 was down overall due to COVID-19 concerns that imposed capacity constraints at many waterparks. However, most waterparks were able to increase their prices, and they expect to maintain these higher prices in 2022. Consequently, as attendance returns to pre-pandemic levels, we expect increases in total revenues at many properties.

While 2022 looks as though it will be the first “normal” year for waterparks since 2019, the industry will still face challenges. Factors such as higher wages and prices, inflation and lingering pandemic effects will impact the industry in 2022. Waterparks: Riding a Recovery Wave - Hotel & Leisure Advisors (hladvisors.com)

Posted by Hotel & Leisure Advisors

0 comments

TEA Members please log in to comment

More Member news

10 May 2022
SEAWORLD ORLANDO’S ICE BREAKER WINS COVETED USA TODAY 10BEST READER’S CHOICE AWARD FOR BEST NEW THEME PARK ATTRACTION

Ice Breaker, SeaWorld Orlando’s new launch coaster by Premier Rides was recognized as the Best New Theme Park Attraction of 2022 in the USA Today 10Best Reader’s Choice poll.  A panel of experts which include a combination of editors from USA TODAY, editors from 10Best.com, and relevant expert contributors pick the initial nominees, and then the top 10 winners are determined by popular vote. 


03 May 2022
Experience UK to host the UK Pavilion at Saudi Entertainment and Amusement Expo (SEA) 2022

Experience UK is delighted to be taking a delegation to the Saudi Entertainment and Amusement Expo (SEA) for the second year running. The event is Saudi Arabia’s flagship leisure and entertainment expo, and will take place between May 16 – 18. Experience UK will host an exclusive UK Pavilion in partnership with principal stakeholder, the Department for International Trade.


21 April 2022
The Hettema Group and Themespace merge to form THG

The new THG will build upon The Hettema Group and Themespace’s decades of designing one-of-a-kind experiences, transforming ideas into reality in partnerships with clients spanning myriad industries including theme parks, destination attractions, rides, resorts, museums, casinos, sporting events, and brand experiences. Experts in immersive storytelling, these industry leaders are paving the way for a new paradigm in entertainment, redefining the boundaries of themed experience.