Member news

06 May 2022

Waterparks: Riding a Recovery Wave

After two years of pandemic concerns that saw many waterparks remain closed throughout 2020 and suffer continued disruption in 2021, 2022 is anticipated to be a pivot back to normal for the industry. As vaccines are now widely available and COVID becomes endemic, waterparks are poised to capitalize on pent-up demand and return to pre-COVID performance levels. While 2021 saw robust growth in pricing at many properties, 2022 will see the industry open a number of expansions and new developments. Several large-scale projects will alter the waterpark landscape at both indoor and outdoor waterparks and continue to encourage properties to innovate and update to keep market share. A number of larger developments are planned for 2023 and beyond at waterparks and surf parks throughout North America.

Attendance at waterparks in 2021 was down overall due to COVID-19 concerns that imposed capacity constraints at many waterparks. However, most waterparks were able to increase their prices, and they expect to maintain these higher prices in 2022. Consequently, as attendance returns to pre-pandemic levels, we expect increases in total revenues at many properties.

While 2022 looks as though it will be the first “normal” year for waterparks since 2019, the industry will still face challenges. Factors such as higher wages and prices, inflation and lingering pandemic effects will impact the industry in 2022. Waterparks: Riding a Recovery Wave - Hotel & Leisure Advisors (

Posted by Hotel & Leisure Advisors


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