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27 May 2022

JRA’s Global Design Expansion Continues with Addition of Sam Xu in Asia-Pacific

RA – Part of RWS Entertainment Group – welcomes a new strategic leader to expand its presence in the Asia-Pacific region.

纽约 – 20225XX – JRA – RWS娱乐集团的一部分 – 欢迎一位新的战略领导者,以扩大其在亚太地区的影响力。

Sam Xu joins JRA as a Beijing-based senior business development leader and account manager. He most recently served in a similar role for the Beijing studio of Thinkwell Group, a global design and production agency. He also previously served in account manager roles for Kingsmen Beijing Co., Ltd. and Fu Expo, Beijing.

Sam Xu作为驻北京的高级商务拓展负责人和客户经理加入到JRA。他曾在全球知名的设计和制作机构Thinkwell Group的北京工作室担任类似职务。他还曾在Kingsmen北京公司和FuExpo担任过客户经理。

Xu’s high-profile projects and accounts include:

Sam Xu的高知名度项目和客户包括:

  • Universal Beijing, which opened September 2021. The US$3.3 billion amusement park is the fifth Universal Studios-branded theme park in the world.

北京环球影城度假区,2021年9月开业。这个价值33亿美元的游乐园是世界上第五个环球影城品牌的主题公园。

  • Oriental Pearl Tower Park, an attraction centered around the world’s sixth tallest tower. The appeal of its unique architectural design combined with diverse attractions make it one of the most popular tourist destinations in Shanghai.

东方明珠塔公园,一个以世界第六高塔为中心的景点。其独特的建筑设计与多样化的景点相结合的吸引力使其成为上海最受欢迎的旅游目的地之一。

  • Sunac Hangzhou Bay Theme Park, a water park in Hangzhou that features 18 rides, including a slide that promises speeds up to 60 mph and one of the longest water coasters in China.

融创杭州湾主题公园,是位于杭州湾的一个水上公园,有18个游乐项目,包括一个速度可达60英里/小时的滑道和中国最长的水上飞车。

In this role, Xu will serve as the face of JRA in the region, focusing on the attraction, tourism, leisure, hospitality, retail and municipalities markets in the Asia-Pacific region. He will be responsible for driving growth in B2B experiences, master planning, design, project management, events, productions and services to organizations, while raising the awareness of JRA within the industry.

在这个职位上,Sam Xu将作为JRA在该地区的代言人,专注于亚太地区的景点、旅游、休闲、酒店、零售和城市市场。他将负责推动B2B体验、总体规划、设计、项目管理、活动、制作和运营服务的增长,同时提高JRA在业内的知名度。

JRA is experiencing its biggest year to date with three dozen projects in design and development all over the world. JRA is a subsidiary of RWS Entertainment Group, the world’s largest, full-service provider of visitor attractions and experiences. RWS continues to expand its global presence, including the recent acquisition of ted, Europe’s largest entertainment, audio visual, fitness and custom merchandise company.

JRA正在经历其迄今为止最伟大的一年,在世界各地有三十多个项目正在设计和开发中。JRA是RWS娱乐集团的子公司,该集团是世界上最大的可提供全方位服务的游客景点和体验的供应商。RWS持续不断扩大其全球业务,包括最近收购了欧洲最大的娱乐、视听、健身和定制商品公司TED。

“While JRA has been working in the Asia-Pacific region for over four decades, hiring Sam further solidifies our commitment to the region and our belief in its potential,” said JRA Vice President Chloe Hausfeld. “Sam will bring a whole new level of service to the Asia-Pacific region. Each client will benefit from the strength of the entire international team, elevating the guest experience and bringing more smiles to visitors across the globe.”

JRA副总裁Chloe Hausfeld谈到:“虽然JRA在亚太地区已经有了40多年经验,但雇用Sam进一步巩固了我们对该地区的承诺以及我们对其潜力的信心,Sam将为亚太地区带来全新的服务水平。每个客户都将受益于整个国际团队的力量,提升游客的体验,为全球的游客带来更多的微笑”。

Posted by JRA - Part of RWS Entertainment Group

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