Member news

03 August 2022

Visional Expands Leadership Bench with Two Senior Promotions

ATLANTA, Ga; August 3, 2022 — Leading experience-focused creative production company, Visional, announced the appointments of Zach Baldry as Director of Operations and Tiffany Means as Director of Creative and Culture, respectively. Both Baldry and Means will become members of Visional’s Leadership team.

“Building a world-class team has always been a core focus for us as we expand,” said Jim Steurnagel, Founder and Principal of Visional. “Our clients and partners expect Visional to handle all facets of their experiences while pushing the limits of creativity, design, production, and service with the same level of responsiveness we’ve always had. These new leaders will help us achieve that and so much more.

Baldry’s appointment as Director of Operations will expand his duties to oversee project operations, where he will offer strategic and operational support as well as oversee logistics, labor, and facility management. In this role, Baldry will continue to oversee IT and integrations. Baldry joined Visional as Senior Integration Engineer in November 2021 and brought his expertise in engineering, project management and operations. Baldry has spent a decade helping leading integration companies bridge the gap between client needs and technological capabilities. During his tenure in the industry, he has been heavily focused on engineering solutions, energy management, and entertainment control. Baldry has worked on landmark projects including World of Coca-Cola in Atlanta and the National Renewable Energy Laboratory in Colorado.

Means’ appointment as Director of Creative and Culture will expand her duties to oversee culture and human resources, where she will lead recruitment, talent acquisition, training, and growth initiatives as well as co-lead environmental, social and governance (ESG) for the organization. Means will continue to oversee creative, branding, corporate communications, and marketing. Means joined Visional in January 2019, establishing the company’s in-house creative department where she brought more than 10 years of innovative communications, UX, and creative operations experience.

Zach Baldry is based in Visional’s Los Angeles studio and can be reached via email at [email protected]. Tiffany Means is in Visional’s corporate HQ in Atlanta and can be reached via email at [email protected].



Visional is an experience-focused creative production agency at the intersection of design and engineering. With a focus on visual design and engineering, we specialize in creative direction, live production, virtual engagements, interactive experiences, immersive environmental installations, and full project management. Visional is headquartered in Atlanta, Georgia with studios in Denver, Los Angeles, and Orlando. Learn more at

Posted by Visional


TEA Members please log in to comment

More Member news

08 August 2022
Zeitgeist's Spirit of the Time: Episode 15 with Phil Hettema!

Zeitgeist presents Spirit of the Time, Friday August 19th at 12pm PST!

04 August 2022
7thSense Expands Board of Directors with Appointment of Emma Newell

7thSense has welcomed Emma Newell to its Board of Directors in an exciting next step in the ongoing delivery of the company’s plan for achievement of exceptional growth, strategy, performance, risk management and people targets.

25 July 2022
ted - Part of RWS Entertainment Group Expands Production and Operations Capabilities

Europe’s largest leisure entertainment experience company, The Experience Department, popularly known as ted, expands its European-based leadership team, welcoming Jake McCoy to the new position of Director of Operations. McCoy joins ted’s UK office from his previous role at ted parent company, RWS Entertainment Groupted was acquired by RWS in April 2022 joining international design firm, JRA and Binder Casting as part of the world’s largest, full-service provider of visitor attractions and experiences. Together, these companies and their talented teams deliver 360-degree experience design, fabrication, installation and operations to the world’s top leisure and attraction clients.