TEA News

31 July 2018

TEA SATE Orlando - SeaWorld, Oct 4-5, 2018 - Tickets, co-chairs, "mixologists" and more

The Themed Entertainment Association (TEA) announced that TEA SATE Orlando will be hosted at SeaWorld, Oct 4-5, 2018. SATE is the definitive conference series on Experience Design, organized by TEA. #TEAsate


SATE 2018 Orlando - SeaWorld Conference Co-chairs:

Theme: "The Experience Recipe"

Meet the SATE "Mixologists"

Call for presentations is now CLOSED


The SATE acronym stands for Story + Architecture + Technology = Experience. 

SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. TEA first introduced the #TEAsate conference in 2007 to foster dialog about the methodology of Experience Design.



More info:


Explore the theme - 

"The Experience Recipe"

SATE Orlando - SeaWorld, Oct 4-5, 2018 is designed to spark the imagination with fresh, new "recipes" and techniques for creating groundbreaking experiences. The sessions will blend Storytelling, Architecture and Technology to show how rich, diverse projects are created. The presenters, an eclectic panel of "mixologists," will curate a diverse menu serving up a feast for the senses to satisfy audiences' taste for adventure, discovery and fun. This innovative approach is inspired by hot trends in hospitality, retail, food, costumes/fashion, scenery/theming and even horticulture, inviting participants to broaden their thinking and explore beyond the boundaries of traditional attraction design.


Meet the Co-Chairs -

Bettina Buckley and John Paul Geurts

Bettina Buckley 

As a strong and resourceful leader, Bettina Buckley has been working around the world, dedicated to taking the entertainment industry to a higher and more effective level of creativity. As Vice President of Disney Parks Live Entertainment - Walt Disney World, she leads a variety of teams to create, produce and deliver high-quality, innovative and culturally relevant live entertainment experiences. Prior to re-joining the Disney team, Bettina spent 16 years as Principal and Executive Producer of WOW!Works, leading teams of creative collaborators and technical partners in multi-faceted and unique productions, special events and attractions.


John Paul Geurts

Creative Entrepreneur John Paul Guerts has a strong passion for exceptional guest experience and exquisite design. He currently consults on unique global projects. While with Nickelodeon, he led the experience design team and also produced the award winning SpongeBob SquarePants musical for Broadway. Prior to Nickelodeon, he worked in the legitimate theatre, and in hospitality. He opened attractions for Universal Studios Florida and developed Halloween Horror Nights. His theatrical work continues to drive his storytelling ability and collaborative skills. At the heart of his creative leadership is a commitment to high-quality, unique interpretation and a focus on the audience and their needs.


Meet the "Mixologists" of TEA SATE 2018 - Orlando








































































Many thanks to our TEA SATE Orlando - SeaWorld Sponsors!


Many thanks to our TEA Sponsors!

Global Partners:

Global Sponsors:





Posted by Judith Rubin



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