SATE Blog

17 June 2021

SATE Global - All Episode Access + Bonus Episode 5 with JOE ROHDE!

 

WELCOME TO THE SATE GLOBAL SERIES!

WHEN YOU BUY A TICKET TO SATE GLOBAL,

IT GIVES YOU ACCESS TO THE ENTIRE TEA SATE GLOBAL SERIES!

REINVENTION IS ALWAYS BROADCAST LIVE FIRST,

THEN LIVES 'ON DEMAND' THROUGH 31 JULY!

 

IT’S NOT TOO LATE TO BUY TICKETS

TO ACCESS ALL OF THIS AMAZING PROGRAMMING!

 

THE ENTIRE SATE GLOBAL SERIES: 

EPISODE 1 – GUEST EXPECTATIONS DRIVE REINVENTION

NOW ON DEMAND

 

EPISODE 2 – REAL-TIME MAGIC:

How Video Game Technology is Revolutionizing our Industry   

NOW ON DEMAND

 

EPISODE 3 – REINVENTING IMMERSIVE STORYTELLING

NOW ON DEMAND

 

EPISODE 4 – SHARED CONNECTIONS

LIVE THURSDAY 08 JULY

8am PDT/11am EDT/ 4pm BST/ 5pm CEST/ 11pm CST

 

BONUS EPISODE 5 - A CONVERSATION WITH… JOE ROHDE:

WHERE ASIA MEETS THE WEST – STORYTELLING WITHOUT BORDERS

LIVE ON THURSDAY 15 JULY

8am PDT/11am EDT/ 4pm BST/ 5pm CEST/ 11pm CST

 

MORE INFORMATION ON ALL THE EPISODES IS HERE:

 

EPISODE 3

REINVENTING IMMERSIVE STORYTELLING    

Hosted by EVI SARI

NOW ON DEMAND

Future Told: Writing and Living New Myths

Creative leaders from Meow Wolf will explore the fundamental connections of storytelling to what makes us human, the importance of chaos in the creative process and the idea of centralizing the guest as storyteller. This is sure to be surprising and potentially an unpredictable journey will open our minds to the idea that working in non-standard ways helps the greatest diversity of ideas to emerge. And that ultimately, we can all live the myth we create when we blur the lines of fantasy and reality.  

Join Matt King (Co-Founder & Senior Creative Director, Meow Wolf), Laika Young (Lead Experience Designer, Meow Wolf), Genell Hoechstetter (Senior Creative Director, Meow Wolf), and Jerome Morrison (Design Technologist, Meow Wolf) as they explore this fascinating topic.

 

Application of Digital Technology in Theme Parks: Beijing Universal Resort

Tencent and Universal Beijing Resort are collaboratively exploring the application of digital technology in theme parks, using core technologies in the fields of AI, big data, navigation, security, etc., to create intelligent, convenient, and personalized park visitor experiences through WeChat mini programs, park APPs and other applications, while exploring resource integration of cross-sector industries, such as IP, gaming, e-sports, and music, allowing visitors to experience immersive entertainment in the park. 

We welcome Rita Zeng (President of Tencent Culture & Tourism)

 

Life, The Metaverse, and Everything: How Virtual Worlds are LBE's Final Frontier 

What will the Art of the Experience look like five years from now? Ten years? Twenty? New hardware that powers AR, VR, and XR content is here, and rapidly advancing. New technologies are about to collide with lessons learned from immersive theater and social gaming, to birth "The Metaverse" — a digital world overlaid on top of our own. What exactly is "The Metaverse," and how can one best use these new technologies to create memorable new types of guest experiences? A panel of experts drawn from across the new media landscape will discuss why you shouldn't just be considering the Metaverse when developing a new attraction— you should be thinking about it for your entire business strategy moving forward.

Adam Arrigo (CEO & Co-Founder Wave), Sarah Elger (President & Creative Director, Pseudonym Productions), Michaela Ternasky-Holland (Experiential AR/VR Creative Strategist), Lily Snyder (Head Writer, Futures Intelligence Group), Michael Libby (Founder & CEO, Worldbuildr)

 

EPISODE 4

SHARED CONNECTIONS

Hosted by ADAM BEZARK

LIVE THURSDAY, 08 JULY

Shared Connections Through Five Universal Languages

Is it possible to develop universal content that works across cultures and demographics? From a melodic reading of the Quran in Dubai to the tick-tock of the Astronomical Clock in Prague. Whether it’s Spaceship Earth at EPCOT, the lighting of the last Olympic Opening Ceremony in Rio de Janeiro or even the math of Buzz Price;  we’ll discover that it is possible to develop stories that transcend cultures and demographics using the universal languages of music, geography, light, time and math. This conversation brings together creators with expertise in each of these disciplines to share their experiences in developing universal content that works across cultures and demographics to bridge cultures through storytelling and create shared connections around the world. 

Speakers include Eric Hoff (Creative Director, Thinkwell), Ignacio “Iggy” Rosenberg (Senior Director, Lightswitch), Yael Coifman (Senior Partner, Leisure Development Partners (LDP), and Geoff Thatcher (Founder & Chief Creative Officer, Creative Principals)

 

Asking the Right Questions

What makes an attraction inclusive? What perspectives should you include, and how can you engage more diverse voices throughout your project strategy and execution? “Asking the Right Questions” offers an informal, practical rubric for creating themed experiences that are all the more meaningful, fun, and memorable. With backgrounds in museums, attractions, interactive tech, and people management, the three panelists approach these practices from a range of viewpoints. Learn how your approach to recruitment, design, and production can go a long way to making every guest feel truly welcome.

This panel includes Trent Oliver (Principal and Managing Director, Blue Telescope), Monica O. Montgomery (Curator of Special Projects + Programs with Smithsonian Institution Arts + Industries Building, CoFounder and Strategic Director of Museum Hue), and Leah Jaikaran (Director of People, Forrec)

 

Pandemic Lemonade

What can we squeeze from this lemon of a year to refresh and reinvent our industry moving forward? In the face of dramatic upheaval, today's creators are finding new ways to connect with audiences and deliver compelling places and experiences in quarantine-friendly formats. Some of these techniques have the potential to shift aspects of the industry in exciting ways, even after the necessity for social distancing. This will be a panel discussion featuring creators from The Bezark Company, Netflix, Mister & Mischief, and artist April Soetarman, who will explore unique storytelling techniques that they’ve developed and utilized in the past few months. These creative approaches have the potential to make our industry more accessible and more engaging, even for those who cannot attend traditional, in-person experience in the future.

Featuring Adam Bezark (President / Creative Director, The Bezark Company), Jeff Crocker (Co-founder / Creative Producer, Mister & Mischief), Andy Crocker (Co-founder / Creative Consultant & Live Experience Director, Mister & Mischief), April Soetarman (Experience Designer), and Greg Lombardo (Head of Experiences, Netflix)

 

 

BONUS EPISODE 5!

A CONVERSATION WITH JOE ROHDE:

WHERE ASIA MEETS THE WEST –

´╗┐STORYTELLING WITHOUT BORDERS     

Hosted By Miia Tahtinen

LIVE ON THURSDAY, 15 JULY

TEA International Board member Evi Sari is joined by industry legend and TEA Buzz Price Lifetime Achievement Award recipient Joe Rohde for a conversation that truly breaks boundaries, made possible because of SATE Global’s virtual format. 

Storytelling in themed entertainment is not a monolithic concept, but about engaging marvelously complex audiences of different cultures, in different geography, and on different continents.

With rising shifts in cultural paradigm, Asia is on track to be the world's largest theme park and tourism market. This is especially so in China, where a cultural renaissance is having a direct and unprecedented impact on consumer trends by redefining what makes IP, brands, and content desirable. To succeed in the region, entertainment professionals will be challenged more than ever to create story-worlds that meet language, values and cultural expectations of local audiences.

This discussion invites exploration. From broad differences to subtle variation in storytelling between the East and West. To identify what can inspire emotional engagement in experiences that is universal across cultures, across disciplines and over time. And to share their real-life stories of how storytelling is integral to the work they pursue.

 

How the storytelling keynote idea came about:

With SATE in a completely online format for the first time, it’s possible for us to imagine a discussion that breaks boundaries.

From Evi Sari’s perspective:

The idea for this discussion comes from my career path. I joined the LBE industry as an outsider after a decade of making Chinese film, with experience in co-productions - where Western and Asian showrunners, directors, writers, artists, technicians, co-create complex mythical, historical, futuristic…hybrid worlds. 

I wanted to tap again into that immensely diverse creativity, because as foundational as we collectively view storytelling to be, it is also the most elusive in terms of achieving authenticity, shared understanding, and good implementation. Also, because I strongly feel that the “co-production” approach for creativity and storytelling in experiences is a new frontier worth exploring.   

And here’s what Joe Rohde has to say:

In narrative placemaking, the director has limited control over the sequence of events and the focus of the users view.  Therefore, linear plot-based storytelling is rare, usually only within and attractions which a small percentage of total time spent. Instead, to convey a sense of story, the entire experience is imbued with certain ideas and impressions which constitute “story.” Rather than being constructed by an author, the Story is constructed by the user as they move through space. Does this use of nonlinear “story impressions” change when one moves from one language to another? One sense of cultural space to another?

Story is conveyed not only through a series of things that happen, but through the impression that these things together represent an idea, a theme which unifies them all and gives them meaning. Are there themes within the European tradition and the Chinese tradition which can be shared in common? Are there things which are irreconcilable? 

This special keynote programming is sure to be lively, deep and wide-ranging. 

 

 

MEET THE SPEAKERS!

JOE ROHDE

Joe Rohde is recently retired from a 40-year career at Walt Disney Imagineering, during which he initiated and led a series of ground-breaking projects which redefined established paradigms of theme park and resort design. Disney’s Animal Kingdom, Aulani, a Disney Resort & Spa, in Hawai‘i, and Les Villages Nature outside Paris all combined theatrical storytelling with socially relevant themes to create a unique blend of realism, advocacy, and entertainment. Joe was instrumental in the creation of the Disney Conservation Fund, which has distributed over 100 million in funding around the globe since its inception. He is now out on his own as the principal of Joe Rohde Creative, LLC, and is currently engaged as the Chief Experience Architect for Virgin Galactic’s private space flights.

Rohde has cultivated a narrative-based leadership style, in which thematic story structure serves not only to guide the guest experience but serves as the organizing principle for team collaboration itself. Rohde has spoken on narrative, creativity, and leadership at diverse venues, such as the TED Conference, NASA, SIGGRAPH, The International Association of Amusement Park and Attractions, and The Explorers Club, of which he is a member, as well lecturing at universities around the country. He is a well-traveled adventurer and sports a greatly distended left ear filled with tribal earrings collected over the decades as souvenirs of his expeditions.

 

EVI SARI

Growing up surrounded by cultures different from her own, Evi has lived and worked in cities across South East Asia, the US, Australia and Greater China. She has 15 years of leadership experience in multi-cultural and cross-disciplinary setting, managing production design on international Chinese film and theatrical co-productions, prior to joining the attractions industry. Evi served as Studio Director for Tim Yip Studio, the Oscar-winning production design team behind “Crouching Tiger, Hidden Dragon” directed by Ang Lee. With Tim Yip Studio, Evi worked on projects such as “The Banquet”, an adaptation of Hamlet set in 10th century China starring Zhang Ziyi, the John Woo and China Film Group production Red Cliff”, and Netflix series “Marco Polo”.

After working on “The Han Show” by Franco Dragone and the Wanda Group, Evi joined Thinkwell Asia as Managing Art Director, bridging creative processes between the Los Angeles and the Beijing studios, to deliver heritage attractions, theme parks and resort design inspired by diverse storytelling – narratives inspired by ancestral stories of Chinese indigenous tribes, myths and legends from the Tang to Qing dynasties, to international IP such as Cartoon Network, Geely Volvo, and a fairytale of Chinese pink dolphins for Double Happiness Island in South China, for state-owned conglomerate, the China Merchant’s Group. Evi is currently Vice President of Nickelodeon Experience Design Asia, for ViacomCBS Networks International.

Built on a lifetime of personal experience, Evi’s cultural competency motivates her passion in building cultural bridges, and promoting diversity in our industry, with an Asia perspective. She is fluent in Mandarin, English and Indonesian.

Posted by Betsy Powell

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