30 March 2021

TEA SATE Global Series Content Curation Team

For the first time ever, the program for a SATE conference has been curated by a team of thinkers and thought leaders who represent the voices of our industry, our global membership and our stakeholders. 

The curation process began in July of 2020 with a focus on developing a theme. Something that acknowledges the challenges our industry is facing but celebrates the opportunities. REINVENTION resonated with the group as a lens through which we could explore the possibilities and focus on what drives reinvention.  This first step allowed the team to collaborate effectively in identifying trends and priorities for the industry. This thinking was articulated in the Call for Presentations issued in December 2020. The response to the Call for Presentations was fantastic and provided strong guidance through the voices of our members that shaped the arc for the way the SATE program format would evolve.  There was a logical and creative evolution of how to organize presentations and what topics we’d explore.  The Content Curation Team was inspired to add their own ideas and creativity in crafting a well-rounded program. As always, it was not possible to include every presentation proposal submitted. 

Once the logistics of scheduling SATE Global were agreed, a 4-episode series format was established.   

We hope you’ll join us in congratulating our Content Curation team on a job well done!  These volunteers have shown significant dedication to an evolving program and format since this SATE Global journey began almost a year ago. They have remained committed to a REINVENTION of global engagement for TEA throughout this entire time. 

SATE Global Series Content Curation Team


SATE Global Co-Chairs


Continue reading to learn more about each of the SATE Global Content Curation Team Members.


Aimee Roy, Director of Communications, BaAM Productions

Aimee manages both internal and external marketing initiatives for BaAM, an industry-leading creative experience company specializing in sports and entertainment projects. Clients include Major League Baseball, National Football League, National Hockey League, Twitch, and more. Aimee holds a Masters in Communication and Culture and has been a passionate advocate for TEA's emerging professionals, supporting the TEA's NextGen Committee since 2010.


Chris Willrich, Project Manager and Director, DJW

Chris is a skilled AV systems integrator, programmer, trouble-shooter and Director for DJWillrich Ltd with 13 years of experience in installing and commissioning complex technical systems in museums, theme parks and visitor attractions all over the world. Chris is currently serving as a TEA EME board member and also serves on the TEA NextGen committee with a focus on bringing the industry to the Next Generation and the Next Generation to the industry (and to boldly go where no one has gone before).


Evi Sari, Vice President of Nickelodeon Experience Design Asia

Evi leads the creative development of theme parks, lands, and attractions, for ViacomCBS Networks International. Evi was Managing Art Director for Thinkwell Asia, delivering heritage and IP-based LBE projects for major Chinese partners such as BAIC Ferrari World China, Geely Volvo Automotive, Evergrande, and MGM China. Before joining the attractions industry, Evi was head of Tim Yip Studio, the Oscar-winning production design team behind “Crouching Tiger, Hidden Dragon” directed by Ang Lee, working on projects such as “Red Cliff”, a John Woo & China Film Group production, and the Netflix series “Marco Polo”.  Evi has served on the Asia Pacific Division Board of the TEA and is currently a member of TEA’s International Board of Directors.


Ian Klein, President & Creative Director, Vizir Productions

Ian is a writer and creative consultant with a career built on content creation, visualization, and expanding storyworlds. As founder of Vizir Productions, Ian combines the theatrical art of dramaturgy with brand building and design to ensure authenticity across the content ecosystem. His passion for research and commitment to effective storytelling has informed his work in developing attractions and experiences of all kinds and in creating the definitive brand guides for several of the world’s highest-grossing film franchises. Ian is also a frequent contributor to academia and popular culture studies as a writer and speaker.  Ian was a co-chair of SATE Seattle in 2019.


Jayson Raitt, CEO, Quantum Creative Studios

Jayson is a Tony-nominated producer who leads an innovation group that blends creative and technical expertise to inspire unique story-driven themed design and entertainment. Most recently, Quantum Creative Studios designed and produced 10 interactive attractions for Lionsgate Entertainment World in Zhuhai, China, and is currently producing an original Nighttime Spectacular for a new theme park in Vietnam. In 2018, Quantum Creative Studios acquired Luce Group, an industry leader in lighting and control design. Quantum/Luce is designing show lighting and control systems for the Obama Presidential Center. Over the past 20 years, Jayson has shared his experience in creative development, management and leadership to clients including Nickelodeon Universe at Mall of America, Cunard Line, Princess Cruises, and Stephen Schwartz. He serves on TEA’s Eastern Division Board of Directors.


Justin Stucey, Associate Show Manager, Meow Wolf Denver

Justin is an interdisciplinary artist who creates immersive experiences and unique moments through the power of storytelling. For more than a decade, Justin has led an array of creative ventures including directing a documentary short film and animated short.  He has produced live events at New York’s Guggenheim Museum, for MTV, BMW Americas, Denver Zoo, and others.  Justin is a member of the TEA’s Western Division’s Board of Directors. In March 2021, he was named to Marcomm Weekly’s inaugural list of powerful Black leaders in marketing and media.


Lacy Campbell – Associate Creative Director, The Bezark Company

Lacy is an award-winning multidisciplinary theater artist who specializes in creating universal moments of joy, laughter, and ritual. With a strong focus on cross-cultural collaboration and puppetry, her production history includes work within urban and rural communities, secular and religious faith practices, and Middle Eastern and European folk tales. Lacy has performed extensively for television, film, and theater, in addition to writing and directing for interactive technology and short films. She was a speaker at SATE Seattle in 2019 and is a member of the TEA’s Western Division Board of Directors.


Parmida Ziaei – Designer/Hotopp Associates

Parmida is an Iranian-American designer, performer and choreographer based in Seattle. Currently a designer at Hotopp Associates, she has been merging her education in Architecture and performing arts by working in the themed entertainment industry, creating branded experiences, themed environments, hospitality and retail projects, and other immersive spaces and attractions. Parmida has also been a scenic and production designer with many local Seattle theatres and is the co-founder and managing director of Seda Iranian Theatre Ensemble. When not designing, Parmida performs, choreographs, and teaches dance and movement classes nationally and internationally.


Paul Kent – Regional Director MEA, Electrosonic

Paul is a respected industry leader with over 20 years’ experience working on award-winning themed entertainment projects around the world.  He has made significant contributions to the global development of themed entertainment; his unique perspectives and wide-ranging experience make him a trusted writer on technology in the industry. He is a member of the Blooloop Top 50 Theme Park Influencers, board member of Experience UK and former president of the TEA EME Board.  Paul has spoken at many industry events and conferences including SATE conferences in North America, Europe and Asia. 



Christine Kerr – President, Kerr Creative Company

Christine has been involved in the development and operation of parks, attractions and events in North America and Europe for the past 30+ years.  From leadership roles in operations and entertainment at Canada’s Wonderland, the CN Tower and LEGOLAND Parks in Windsor, England and Carlsbad, California, she moved to the world of creative and project development in sports, culture and entertainment as a VP at BaAM Productions. In June of 2019, Christine launched the Kerr Creative Company acting as client rep, Executive Producer and Project Director on projects in the theme park, attractions and entertainment sectors. Christine is a Past President of the Themed Entertainment Association and has regularly spoken on the convergence of sports, entertainment and culture.  She has been involved in the organization of SATE conferences around the world and is a co-chair of the TEA Summit.


David Willrich – Managing Director, DJW

David is the founder and owner of D J Willrich Ltd a UK based company. DJW has over 30 years’ experience designing and installing Audio Visual, Lighting and Show Control systems for heritage and themed entertainment attractions throughout the world. David heads up the consultancy side of the business, using his 40 years’ experience in the industry to design systems that tell stories! DJW has an impressive track record for working on national, international and government projects around the world, in museums and themed entertainment. David feels privileged to be a Past President of the TEA and involved in the organization of past and present SATE conferences outside of North America. 


Shannon Martin – Director of Business Development, Color Reflections Las Vegas

Shannon has spent over half her life in the graphics fabrication and production industry and prides herself on her attentiveness to the needs, trends, and emerging technologies of the museum, event, and themed entertainment industries. Shannon was recently recognized as one of the top women in wide format printing. Shannon is also a passionate advocate for domestic violence victims and previously served as President on the Executive Board of Directors at Safe Nest. Shannon has been involved with the TEA for over 9 years serving as President of the Western North American Division Board as well as Co-Chairing SATE Seattle in 2019. Shannon is currently serving as Vice President of the TEA International Board.

Posted by Christine Mack



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