TEA SATE Conference

SATE: Story + Architecture + Technology = Experience

The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists, producers, developers and operators work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. TEA produces 3 annual SATE conferences in the US, Europe, and Asia throughout the year. 


Forthcoming SATE events
12-15 October 2022

Annual SATE conference series

The TEA SATE conference was created by the Themed Entertainment Association (TEA) in 2007 to foster professional dialog about the methodology of Experience Design. SATE reaches across a broad range of creative disciplines and market sectors within the attractions industry.

SATE provides an environment for learning and professional development: to share diverse ideas and concepts, to challenge and inspire, to learn about breakthrough projects, best practices and trends, and to discover collaborative opportunities in the field of attraction design and development.

In addition to enriching working professionals with the exchange of information and creative stimulus, SATE benefits TEA’s NextGen Initiative of collaboration and dialog with educators, and with students of design, media production, theater, engineering and other related disciplines who are interested in pursuing careers in the themed entertainment industry, and finding mentors or guidance.

Hashtag: #TEAsate



The SATE conferences and educational events and outings are organized by volunteers who are members and leaders of the Themed Entertainment Association, in conjunction with TEA staff, and sponsored by various TEA member companies.

Contact TEA Headquarters if you would like to volunteer to help with a SATE conference, provide sponsorship or otherwise participate.

'SATE provides genuine opportunity to see the real industry creators express themselves about their intent in an environment of meaningful exchange.
One is allowed (encouraged!) to ask things like “Why? … Should we? … Is this good for our industry?” … and more often than not … get a real answer.'

-- Al Cross, PGAV Destinations, past SATE segment chair

"SATE is an amazing opportunity to connect theories, ideas and trends with people and projects around the world."

-- Craig Hanna, CCO, Thinkwell Group, TEA past president

"Our clients expect us to know of the latest trends and to be up to date with all that's happening in the market. SATE will deliver all of this and more."

--Nick Farmer, Farmer Attraction Development, TEA past president


Forthcoming events