Thea Awards Recipients

Thea Awards 2021

Thea Awards for Outstanding Achievement: Attraction

Sesame Street: Street Mission , PortAventura World, Tarragona, Spain

Sesame Street: Street Mission brings the bold, bright, fuzzy and friendly world of Sesame Street to life at PortAventura World in Spain. This mixed media, interactive dark ride takes the guest on an adventure along that “most well-known street in the world” to solve the mystery of the missing big cookie.

Trackless ride vehicles transport guests down the street past a series of interactive, 3D gaming scenes including a fly-through of Count’s Castle and dive into Oscar’s Smelly Trash Can. Along the way, guests collect cookie crumb clues, via a specially designed, child-friendly, interactive interface, helping to solve the mystery.

While targeted squarely at a preschool/family audience, this attraction thrills guests of all ages with its iconic IP and interactive gaming, making it a true, multi-generational ride experience. To deliver this great cookie caper, the outstanding creative team delivered the classic cast of Sesame Street in both digitally animated and lifelike, animatronic forms. The ride is not only multi-generational, but multilingual, presented in as many as five different languages, (Spanish, English, French, Italian, and Russian) to serve the park’s regionally diverse guests.

This family-focused attraction drove results for PortAventura World, with a 50% increase in the park’s season pass sales in the first operating year and helping to set record park attendance for the 2019 season.

With a combination of amazing, lifelike characters, a simple, fun, and engaging storyline, a highly approachable gaming system, and an age-appropriate ride experience, Sesame Street: Street Mission creates a unique family attraction worthy of recognition. This project truly understands its brand and its target audience, delivering an engaging and immersive experience, highly focused on that young guest and their family. The amazing execution and detailed animation of these iconic childhood characters immerse the guest in a world formerly experienced only on a television screen.

Sesame Street: Street Mission powerfully illustrates how major, IP-based attractions can be executed with excellence at theme parks around the world. After years of wondering exactly “How to get to Sesame Street,” we now know it’s at PortAventura.

Find out more about TEA member Sally Dark Rides

Award Credits