Thea Awards Recipients

Thea Awards 2021

TEA Peter Chernack Distinguished Service Award

Dale Sprague

Dale Sprague has been named by the Themed Entertainment Association (TEA) to receive the TEA Peter Chernack Distinguished Service Award, which honors exceptional service to the organization, above and beyond the norm. Giving back in this manner is the lifeblood of an association such as TEA that relies in great part on a dedicated community of volunteers. TEA announces the new Distinguished Service Award recipient each year at the same time as the new slate of TEA Thea Awards recipients.

For some two decades, Dale Sprague has generously provided his own time and talents to TEA, as well as those of his professional staff at Canyon Creative, a creative services agency based in Las Vegas, with clientele that includes major casino operators as well as hospitality, entertainment and retail.

Dale has made himself and his company available as a resource to our association year after year. He has interfaced with the TEA International Board, TEA Headquarters, TEA Divisions, Committees and the membership. To his role within TEA, as an artist, designer and small business owner in his own right, Dale has brought an intimate understanding of and commitment to our unique, creative industry.

His many years as a volunteer leader within TEA include six years’ service on the TEA International Board of Directors. He has shown up and contributed his time, voice and perspective to Board meetings, Committee meetings and the annual Strategic Planning Meeting, year after year. Dale and his team have been an expert design and resource to help TEA assume a more consistent, professional face and brand identity, online and offline. Dale brought this expertise and understanding to the design of the current TEA logo and its various iterations for TEA Divisions, conferences, NextGen and more. He has been a constant resource for maintaining and improving the TEA website. He has continued to be available to weigh in when new branding concerns or needs crop up.

Throughout his many years of service to the TEA, Dale Sprague has been generous, tireless and dedicated, a deep and patient listener with a gracious and warm demeanor. His contributions have helped TEA to strengthen its brand consistently across regions and around the world, and to achieve the global status the organization enjoys today.

Dale Sprague truly embodies the spirit of service and the legacy of the late Peter Chernack, the TEA Past President for whom the TEA Distinguished Service Award is named.


Find out more about TEA member Canyon Creative

Award Credits