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ENERGIZING DISTRICTS & LOCATION BASED ENTERTAINMENT THROUGH STORY:
Hospitality & entertainment offerings within cities present the unique opportunity to gather humans together by attracting people to play in everyday places and spaces. Yet without careful positioning and foresight, these mixed-use developments and urban centers can also fall flat and miss the opportunity to meet diverse audiences where they are, in a way that is authentic and engaging. Gensler’s Global Entertainment Leader, Ann Morrow Johnson will discuss the growing overlap between dining, hospitality, nightlife, entertainment, and urban public space. Drawing on examples across the globe, from tiny dining establishments to large scale planned districts, they will explore the emerging desire for people to engage with narrative-rich environments. By blending themed entertainment design principles with hospitality and commercial savvy, they will discuss how to make ordinary activities and spaces into extraordinary experiences. |
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WELCOME TO ZOOTOPIA – CREATING A MAMMAL METROPOLIS AT SHANGHAI DISNEYLAND:
Chang Xu (Senior Producer | Walt Disney Imagineering Japan) dives into the creative journey behind Disney’s groundbreaking Zootopia-themed land! In this exclusive session, discover the behind-the-scenes magic that brought the hyper-diverse mammalian metropolis of Zootopia to life at Disney parks for the very first time. |
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TECH-INFUSED GAMIFICATION IN LOCATION BASED ENTERTAINMENT EXPERIENCES:
In all areas of Location-Based Entertainment (LBE), from theme parks to museums, Pop-up installations to Escape rooms, gamification is revolutionizing how we engage, collaborate, and immerse ourselves in these environments. As new technologies emerge and become mainstream, LBE experiences are increasingly enhanced by innovative interactions such as AI chatbots, image creation tools, and Mixed Reality. Xi (Amelia) Li (Game Designer | MEandMine) will be exploring the intersection of LBE and cutting-edge technologies, discussing the potential for “playable” experiences to bridge the gap between themed entertainment, education, and gaming. |
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