2026 TEA SATE Singapore
Creativity, Connection and Conservation Take Center Stage at SATE Singapore
TEA SATE Singapore come to an end, and in a word, it was a WILD success. 150 members came together in Singapore to meet, connect, share and look ahead. SATE Singapore's Presenting and Host Sponsor, the Singapore Tourism Board, partnered with the TEA APAC Division and the Curation Team to create a one-of-a-kind networking and educational event where every location felt as inspiring and original as the speakers and sessions.
SATE Singapore kicked off with a dynamic reception in Exploria at Mandai Wildlife Reserve. The new indoor, nature-themed multimedia attraction took guests on immersive digital expeditions while they connected with each other throughout the night.
Mandai Wildlife Reserve offered several opportunities for guests to experience its many attractions, including thing Thea Award Winning Night Safari, the world’s first nocturnal wildlife park, and the playful Curiosity Cove. Moment Factory sponsored the attendee experience at Curiosity Cove, an interactive and educational indoor attraction created especially for children.
Kingsmen Creative sponsored an immersive evening at Cavern Restaurant, Singapore’s first and only cave dining destination. Inspired by Malaysia’s Mulu Caves, Cavern Restaurant showed how themed entertainment can elevate the guest dining experience.
Beyond the tours and networking moments, attendees learned from global leaders about important topics facing the industry. Each day, recognized experts explored critical issues and emerging trends, supported by case studies from some of the most fascinating destinations in Asia Pacific.
Ed Shaw and Tiffany Yiu gave an engaging first look at the upcoming 2025 TEA Global Experience Index Report®, which tracks attendance and trends at theme parks and museums around the world. Members of the Singapore Tourism Board shared how Singapore has become recognized as a global leader in integrated destination development, blending modern technology with experiential tourism while preserving and honoring the natural world. Building on that discussion, Dr. Sonja Luz presented how Mandai Wildlife Reserve seamlessly blends extraordinary guest experiences with impactful sustainability practices and conservation initiatives across its unique resort.
The Closing Reception invited everyone to tap into their inner child during a private tour and experience at the Museum of Ice Cream Singapore. The imaginative location inspired whimsy while delighting the taste buds.
SATE Singapore was made possible through the generous commitment and support of the event’s sponsors. TEA thanks Singapore Tourism Board, Riocube Rides, Moment Factory, Kingsmen, Mi Concept + Design, TruSound, P+A Projects, Moongate Design Studio and Blue Alchemy Labs for their partnership. Together, the sponsors and the TEA APAC Division delivered a program that captured the creativity, collaboration and forward-looking spirit that define the region.