Cyndi McCormack

Cyndi McCormack brings over 30 years of leadership in the leisure and themed entertainment industry, with deep expertise in guest experience, brand development, strategic planning, and immersive design. As Vice President of Guest Experiences for Dollywood Parks & Resorts, she plays a pivotal role in creating emotionally resonant spaces that connect with guests and elevate the overall brand experience. Throughout her career, Cyndi has contributed to a wide array of brands and projects across themed attractions, hospitality, retail, and real estate development. Her portfolio includes work with Silver Dollar City, Dollywood Parks & Resorts, Dolly Parton’s Stampede, Pirates Voyage, Waterscape Glamping, Alpine Mountain Village, and many others.

Her efforts have directly contributed to industry recognition including HFE’s Arrow Award for Innovation, IAAPA’s Brass Ring Award for Best Retail Remodel, and Golden Ticket Awards including Best Park, Best Guest Experience, Best Christmas Event, and Most Beautiful Park. Cyndi’s passion lies in creating environments and experiences that foster connection—places where families and friends gather to play, laugh, and make lasting memories. Beyond her daily occupation, she is deeply invested in mentorship. Over the next decade, she is committed to serving the next generation of industry professionals by mentoring students and emerging talent, helping them realize their potential and define their path in the world of themed entertainment and hospitality.