Membership Directory - Corporate
Happy Sports (China) Co. Ltd.
About
Company Website Address: Available to Members
Business Description for Membership Directory: Happy Sports Development Group is positioned as a "global comprehensive operator of leisure sports industry". Following the national strategic program of "Healthy China", it joined hands with the Finnish and Dutch sports industry alliances to jointly launch the "Happy Sports China Plan" in 2014. With "sports, industry, and diplomacy" as its core advantages, it provides cities with a one-stop "sports city" innovation development service including "global all-in-one sports scenes, Healthy Living for All, international sports friendship cities, and global active cities".
The core business includes innovative construction and development of community sports parks, urban sports parks, urban sports centers, rural sports tourism, and sports towns, as well as introduction and comprehensive operation of global emerging sports brand activities.
Value added services include promoting the opening up, cooperation, and exchange of cities to the overseas, establishing diplomatic relations with international friendly cities, cooperation in sports education, sports events, etc., promoting urban sports culture, establishing an international influence marketing and media system for cities, and applying for the honor of "Global Active City".
The headquarters of Happy Sports Group is located in Chengdu, Sichuan, and the East China regional company is established in Shanghai. Its business covers more than 40 cities, and regions across the country. “Happy Sports China Plan”, the cases of city cooperation and project achievements have been widely reported and praised by authoritative institutions and media such as the official website of the Central People's Government of the People's Republic of China, People's Daily, Xinhua News Agency, Learningpower, People's Political Consultative Conference News, China General Administration of Sport, China National Olympic Organizing Committee, China Youth Daily, China Sports News, CCTV5, etc.
The "WePark Sports Park" brand under the group, as the world's first "Sino-Finnish-Dutch Sports Park brand", adopts a brand+light asset cooperation model to provide customers with professional services throughout the entire process, including project consulting, brand authorization, project design, project implementation, and asset management (commissioned operation).
From 2019 to 2024, "WePark Sports Park" has been introduced and cooperated with multiple projects in cities and regions such as Shanghai, Chengdu, Chongqing, Wuhan, Kaifeng, Foshan, Xuwen County of Zhanjiang, Dingzhou, and Yuanshi County of Shijiazhuang. The win-win situation of social and economic benefits has been achieved, and it has become the cornerstone of cooperation between sports friendly cities in Finland and the Netherlands.
In 2018, the group was selected as one of the sixteen members of the China Finland Innovation Enterprise Cooperation Committee initiated by the leaders of China and Finland.
In 2020, Ms. Zhou Li, the founder and chairwoman of the group, was awarded the honorary title of "Sichuan Provincial March 8th Red-Banner Pacesetter. In the same year, she was awarded the Order of the Lion of Finland by the President of Finland, becoming the eleventh Chinese citizen to receive the medal since 2004.
Additional Information: Introduction to the Happy Sports China Plan
The Happy Sports China Plan is a "Global Sports City Innovation and Development Plan" jointly initiated by Ms. Zhou Li, founder and chairwoman of Happy Sports Sports Group, and the Finnish and Dutch Sports Industry Alliance in 2014.
The ideal and purpose of the Happy Sports China Plan is to enable everyone to experience the joy of sports. Up to now, the 'Happy Sports China Plan' has become synonymous with improving the living environment, creating happiness and health, and bringing new sports life experiences to cities. To become the most credible and influential sports city cooperation platform and link between China and Finland, as well as between China and the Netherlands.
The "Happy Sports China Plan" has gathered multiple global organizations and brands to establish comprehensive and deepening strategic partnerships, such as the Association For International Sport for All, the National Students Sports Federation of the Netherlands, the Orange Sports League of the Netherlands, the Cruyff Foundation (the official six player football court of Cruyff in the Netherlands), the YOUFO World Cup (soft flying ring sports) in the Netherlands, the Sports Institute of HAN University in the Netherlands, the Rotterdam Einstein High School in the Netherlands, the city of Rovaniemi in Finland, the LAPPSET Group in Finland, the Santa Sports Academy in Finland, the Vuokatti Sports Center in Finland, and the Finnish Chamber of Commerce in Beijing.
In 2018, the "Happy Sports China Plan" was awarded the honorary title of "Best Practice Project for Sino-Finnish Cooperation" by the Finnish Ministry of Commerce.
In 2022, the "WePark Sports Park" incubated by the "Happy Sports China Plan" platform was successfully selected for the Dutch Sports Industry Yearbook, becoming the first Chinese sports park brand to feature innovative cooperation between China and the Netherlands in the yearbook.
The deeper significance of the 'Happy Sports China Plan' is to help cities become vibrant, enhance their global influence, and expand their international circle of friends.
Division: Asia Pacific
Location: Available to Members
City: Available to Members
Members
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