From Technology to Storytelling: How Themed Entertainment is Evolving for Tomorrow
BURBANK, Calif. (16 April 2026) — The Themed Entertainment Association (TEA) has announced the dynamic panel of global industry leaders who will examine the forces shaping the future of themed entertainment. The thought-provoking, educational and inspiring “State of the Industry” session will take place on Friday, May 1 during the 2026 TEA INSPIRE conference at the JW Marriott Orlando, Grande Lakes.
The forward-looking discussion will focus on how the themed entertainment industry is evolving in real time. From shifting guest expectations to the diversification of portfolios and continued global expansion, to applying IP strategy, understanding innovative technologies, and understanding changing business models, the candid conversation will be grounded in real-world, relatable issues and examples. The session will provide both strategic insight and practical perspective for professionals across all sectors of the themed entertainment industry.
Moderated by Shawn McCoy, Senior Vice President & Creative Strategy, Imagine, the panel will include:
Ali Rubenstein - SVP Executive Global Management – Creative Development, Walt Disney Imagineering
Page Thompson - President, New Ventures, Universal Destinations & Experiences
Cecil Magpuri - Founder, Falcon’s Beyond
Andy Westfall - Senior Director of Strategic Planning and Development, Herschend Creative Studios
Jenefer Brown - President, Global Products & Experiences, Lionsgate
The annual State of the Industry session is always a must-attend event for professionals in the themed entertainment industry. The most thought-provoking session takes place during TEA INSPIRE, the immersive, multi‑day conference that celebrates innovation, creativity and achievement in themed entertainment. TEA INSPIRE is the right conference for decision makers, creators, innovators, designers, emerging leaders and senior executives in the themed entertainment industry to attend.
Registration for TEA INSPIRE, TEA Inspire the Night and the 32nd Annual TEA Thea Awards Gala is open. Additional information is available at TEAconnect.org.
MEDIA EXCLUSIVE: Members of the media are invited to attend and cover the State of the Industry session, which will take place 1:15 – 2:15 p.m. at the JW Marriott. To learn more, email PR@TEAconnect.org.
Media Contact:
Susan L. Storey, APR, ICAE
Public Relations, TEA
608‑432‑8197
PR@TEAconnect.org