The TEA Asia Pacific Division covers a wide geographic area, from Japan to India and from China to Australia and all points in between. Asia Pacific is the most dynamic region of our international industry (and of the world) with a rapidly rising middle class seeking engaging entertainment experiences. Tourism is booming and governments and developers are looking to create compelling destinations. International and local brands are seeking new ways to engage their customers in immersive experiences.
As the newest Division of TEA, we're working to get established quickly, to grow membership, foster relationships and organize events across the region. We have our annual conference TEA SATEA Asia in the summer and major annual gatherings that coincide with IAAPA Expo Asia held each spring. We have quarterly gatherings in Shanghai, Hong Kong, and Beijing and behind-the-scenes events at various theme parks in the region.
Because the Asian sector is expanding so much, so quickly, it's an imperative for our Division to share experiences and expertise among members, in the interest of promoting good collaborations, excellence, professionalism and high standards for projects and guest experiences.
The Asia Pacific Division is an integral part of TEA and our Divisional board members sit on various TEA committees including Membership, Marketing and Communications, Finance and NextGen - and get involved in the planning of events, mixers and other endeavors.
Adron Leow TEA Asia Pacific Division Board President