In the wake of the pandemic, the entertainment industry is shifting towards experiences that break free from physical boundaries. Hybrid events incorporating live-streaming have become the norm across diverse sectors, from eSports and festivals to museums and theme parks, fostering an Inclusive, Diverse, Equitable, and Accessible (IDEA) environment. This evolution towards a hybrid model is exemplified by institutions like the Smithsonian American Art Museum and the National Portrait Gallery in Washington, D.C., which now offer virtual tours of their galleries. Six Flags Magic Mountain in California and Universal Studios in Florida have live-streamed adrenaline-pumping rides, while the Olympic Games Tokyo 2020 and the Olympic Winter Games Beijing 2022 successfully captivated millions using virtual formats due to lockdowns. The transition to hybrid experiences is not limited to entertainment alone; it has become the new normal across work, education, and various facets of daily life. But navigating this new landscape can pose challenges for businesses aiming to make the most of digital channels and ensure profitability. The Glass-to-Glass (G2G) approach is important to this transformative journey.  What is G2G? Glass-to-glass (G2G) production involves capturing and distributing footage to various display endpoints or personal devices on or off the event site, typically with equipment designed by a common manufacturer for seamless compatibility and interoperability. “True” G2G, where footage is shot and displayed on-site, finds application in studios, eSports venues, churches, concert halls, and sporting arenas. The use of cameras, projectors, and mesh screens to broadcast holograms points to a future that is more inclusive and accessible, giving remote viewers a deeper sense of the atmosphere with richer and more realistic visuals. In fact, the use cases for G2G solutions are practically limitless, especially in the realm of gamified experiences, live events, Edutainment, and Artainment. Exploring the Benefits G2G solutions offer direct and indirect benefits to operators across events, attractions, museums, and theme parks, contributing to improved ROI, profitability, efficiency, marketing, and promotional value. The advantages are diverse:
What are the Challenges? However, transitioning to G2G is not without its challenges. Integrating mixed technologies, ensuring compatibility between devices, and addressing issues related to production workflow and labor are among the hurdles faced. There can be issues with video conversion, AVoIP transmission standards, and system reliability. Legacy lamp-based projectors can also pose maintenance challenges. These hurdles have created a demand for holistic and sustainable IP-based G2G solutions that streamline workflows and minimize operating costs. Enterprises contemplating the G2G leap are advised to seek a tech partner who can provide comprehensive services, from design and consultation to installation and ongoing support. Panasonic Connect has positioned itself as a leader in this space, leveraging its expertise to offer G2G solutions that integrate each aspect of the chain.  The demand for a cohesive IP-based system comprising compatible cameras, switchers, and projectors that are built, supplied, and installed by a single tech partner is on the rise. This approach aims to reduce labor, installation, and operating costs, ensuring a seamless and efficient production process. Finding the Tools to Build Success Embarking on a G2G journey involves more than just placing a camera and streaming the resulting footage. Panasonic Connect’s G2G solutions stand out for their high customizability, with devices meticulously designed to work in harmony. From PTZ cameras to the all-in-one IT/IP Platform KAIROS and laser projection options, Panasonic Connect provides a comprehensive suite of tools that simplify the production of hybrid experiences. In Part 2 of this series on glass-to-glass solutions, I’ll highlight technologies that are making hybrid production more accessible to enterprises of all sizes. I’ll also explore some of the trends that have emerged as a result.
Until then, to learn more about G2G technology and how we can maximize your capital investment in hybrid experiences, please drop me a line at [email protected]. Chad Kunimoto is the Global Business Development Manager for Themed Entertainment and Immersive Experiences at Panasonic Connect.
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