For those of us TEA members who have focused our careers on the theme park market, we may sometimes forget about some of the adjacent industries where talented entrepreneurs are excited to discover who we are and what we do. Among those talents is Traylor Woodall, the ever-enthusiastic Founder and CEO of Fivestone Studios, an immersive multimedia studio serving the marketing (and now themed entertainment) industries from its home base in Nashville, Tennessee.
According to Traylor, the brand experience market is fertile ground for themed entertainment. “Our famous saying is that we live in that intersection between technology and storytelling, so joining the TEA made perfect sense for us.”
Traylor began his career as an on-air graphic designer for broadcast television, and later made the decision to hang his own shingle and start Fivestone Studios. “We have been pumping out great multimedia projects for over 15 years, and one day one of our Clients asked us to create an immersive guest experience to tell their brand story in their lobby. Suddenly, we were in the guest experience market!” Traylor explains that his foray into themed entertainment and immersive guest experience was a natural fit, and similar to so many entrepreneurs, began with inspiration from Uncle Walt. “Walt Disney was my role model. I have a little yellow notebook I carry around with that written in it from when I was sixteen years old. I have always felt that the way the themed entertainment industry treats the customer experience is phenomenal. Because I love to learn, and my team loves creativity, we feel that the themed entertainment market can help us grow in new and exciting ways to not only deliver projects in themed entertainment, but also learn new skills to serve our clients in the marketing industry as well!”
After making the decision to join the TEA, Traylor immediately began to find ways to invest his time and his company’s marketing dollars for TEA sponsorship. He encourages others to do the same and experience the same success. “I would definitely recommend to anyone who is considering membership, DO IT, and get involved,” he says. “There are a lot of intimate events like TEA mixers and behind-the-scenes tours to peek behind the curtain and start to understand the ways various companies work and meet people — maybe even find a themed entertainment mentor! Be eager and jump in with both feet, because virtually all TEA members are willing to help guide you in this amazing association.”
Written by Matt Kent