by Melissa Oviedo, TEA International Board President
As you know, earlier this year, I, along with a few members of the International Board Executive Committee, had the opportunity to travel to the Asia Pacific Division. I’ve discussed the goals of this trip and our discussions at the U.S. Consulate and the Department of Commerce.
Now I’m excited to talk about our first visit to a TEA member and Global Partner! The delegation had the privilege of visiting Hong Kong Disneyland. Here are a few highlights from our visit.
Experiencing Incredible Attractions and Entertainment
Hong Kong Disneyland has long been revered for its prowess in attraction development and entertainment. Our delegation had the pleasure of witnessing these strengths firsthand. From captivating attractions that transport visitors to different worlds to live entertainment that sparks joy, the creativity and excellent execution was remarkable.
One of these attractions was beloved Mystic Manor, a 2014 Thea Award Recipient! This attraction is a perfect example of Hong Kong Disneyland's unwavering commitment to storytelling excellence. The attention to detail, the seamless integration of technology, and the sheer magic that envelops Mystic Manor was incredible. It was so exciting to experience this Thea Award Recipient in person.
We were also able to see their new nighttime spectacular, Momentous! We learned that the final art direction was accomplished entirely over Zoom during the pandemic. This revelation spoke volumes about Disney's adaptability and commitment to delivering magical experiences.
Hearing the Story Behind Creating the Story
One of the highlights of our visit was a meeting with the lead Art Director of Hong Kong Disneyland. This afforded us a rare glimpse into the behind-the-scenes magic-making process. The discussion centered around the unique challenge of infusing Disney's universal storytelling approach with a distinctly regional flavor.
The ability to strike a balance between the time-honored Disney narratives and the local cultural nuances is a testament to the artistry and cultural sensitivity of the creative minds behind Disneyland Hong Kong. It was an insightful exploration into how the magic of Disney can be tailored to resonate with diverse audiences around the world.
Strength in Attraction Development and Entertainment
The commitment to creating experiences that leave a lasting impression on visitors was evident in every facet of Hong Kong Disneyland. It is a harmonious blend of innovation, technology, and storytelling.
Thank you to our incredible Global Partner, Walt Disney Imaginnering and Hong Kong Disneyland for your gracious offer of time and expertise --- especially given the August heat in Hong Kong!