by Melissa Oviedo, TEA International Board President
I’m looking forward to unveiling another leg of the International Board Executive Committee’s journey through China and Hong Kong! I’ve previously recapped the trip’s goals, our discussion at the U.S. Consulate and the Department of Commerce, and our visit to Hong Kong Disneyland.
During this trip, we also had the privilege of visiting Universal Studios Beijing. The experience was nothing short of spectacular, offering a firsthand glimpse into the magic that unfolded within this cutting-edge park.
Three Theas, One Extraordinary Experience
Our visit to Universal Studios Beijing was an opportunity to witness excellence in action. The park boasts three prestigious Thea Awards awarded just this year at the 29th Annual Thea Awards Gala. Each award—the Outstanding Achievement, Theme Park to Universal Studios Beijing, the Outstanding Achievement, Attraction to Jurassic World Adventure, and Outstanding Achievement, Live Event to How to Train Your Dragon: Untrainable —highlighted their commitment to delivering extraordinary experiences.
Experiencing these award-winning projects firsthand was nothing short of awe-inspiring. From the immersive storytelling to the cutting-edge technology, Universal Studios Beijing surpassed expectations, setting a new standard for excellence in the industry.
How to Train Your Dragon: Untrainable Live Show
The allure of Universal Studios Beijing lies not just in its scale but in the intricacy of its live shows and entertainment. The 20 minute immersive storytelling performance engages the entire theater by using state-of-the-art technologies: multiple large high-flying over the audience animated Dragons, spectacular automated scenery, surround projection mapping, stunning lighting, extraordinary costumes, numerous special effects, breathtaking stunts and an original musical score all of which are integrated with a cast of talented 24 artists, including live actors, dancers, musicians, vocalists, stunt performers and puppeteers who deliver a fantastical heartwarming story that will touch the hearts of the audience.
Jurassic World Adventure
With the Jurassic World Adventure at Universal Studios Beijing, Universal Creative has raised the bar for animatronic dark rides, creating a whole new breed of epic thrills. The ability to come face to face with a full-sized walking Indominous Rex (that actually chases you!) brought a new level of immersion as it relates to how animatronic characters are integrated into the storytelling. Our visit to Universal Studios Beijing was truly a journey into the extraordinary. The park's ability to combine innovation, storytelling, and sheer scale into a cohesive and breathtaking experience, all while delivering the park during COVID, sets a new standard for the industry.
A thank you goes out to all those who supported the visit and helped with the arrangements from Universal Creative and Universal Studios Beijing.