Originating in London in 1851, World Expos have transcended their initial purpose of unveiling novel inventions, ranging from TVs and telephones to ketchup and ice-cream cones. Today, this quinquennial event strives to mirror and forecast the societal aspirations of its time. Offering a distinctive platform for attraction designers, World Expos become a lens through which experiential entertainment trends come to life.  Media-based attractions continue to evolve rapidly from the flat, static images of the 2000s to immersive 360° spaces such as this created by GEMA for the Portugal Pavilion at Expo 2020 Dubai. Image courtesy GEMA. Pavilions thrive on compelling storytelling, often relying on video projection to impart information about a country in the context of the Expo theme in an engaging way. However, the challenge arises: how can one exhibition distinguish itself when many offer a similar visual experience? To find the answer to this, let’s trace the evolution of visual design at World Expos and explore how a technology partner such as Panasonic Connect can help adapt and scale the best ideas for your upcoming attraction. The Journey from Shanghai to Dubai Expo 2010 Shanghai marked a shift in attraction design with the advent of large-scale projection mapping. With a record-breaking 73 million attendees and a site larger than 1,000 football fields, the scale was immense—check out the video of the 1,600 m2 amphitheater projection below. By today’s standards, the projectors had limited brightness and resolution, and blending techniques for curved-screen projection were still in their infancy. Reflecting on the past, it’s remarkable to witness the strides projection mapping has taken in the last decade. Changing the Game with Laser Projection Five years later, Expo 2015 Milano emerged as a turning point with simultaneous breakthroughs in projection technology: the introduction of the first single-chip DLP laser projectors, ultra-short-throw lenses for DLP projectors that opened the door to accessible interactive projections, and flexible edge-blending software to facilitate a transition from flat to curved screens. Designers embraced these capabilities, giving rise to seamlessly mapped projections, holography, and projection onto mirrored surfaces to heighten immersion. With its innovative combination of spatial design and holograms creating a 4D attraction, the UAE Pavilion was ahead of its time. The Japan Pavilion, with its otherworldly allure foreshadowing a trend towards multisensory experiences, still stands as a testament to these advancements today. The Ascendance of Gamified Attractions The paradigm shifted once more at Expo 2017 Astana. Less than five years after the technology’s commercial debut, laser projection shattered the 30,000-lumen barrier. To combat the increasing weight and size of these high-brightness systems, Panasonic introduced the world’s lightest 12,000-lumen laser projector, while its 10,000-lumen 1-Chip DLP offering cemented its credentials as the benchmark for 360° panoramas mapped to the screen, thanks to advancing geometric correction technology. Designers were also embracing 4K content, blurring the lines between the real and virtual worlds. The Germany Pavilion, with its SeedBoard concept, was among the first pavilions to issue guests with a special device to enable interactivity throughout their journey, an idea since taken up by some of the biggest names in the theme park industry. Expo 2020 Dubai Illuminates the Path Forward Expo 2020 Dubai built on these trends, seamlessly integrating projection as a second skin conforming to the space. Multisensory elements like programmed lighting, spatial audio, water features, and mist were more prevalent and contributed to guests engaging and forming sensory memories of the experience. In theaters, zero-offset ultra-short-throw zoom lenses eliminated gaps around images and allowed viewers to touch the projection surface without casting a shadow. In terms of projection, there was a growing emphasis on color accuracy, resolution, and contrast performance to maintain visual impact when broadcasting images. A shift towards experience personalization using data from preference-tracking apps became evident. Gamified and interactive attractions were commonplace, with many spaces geared specifically towards social media shareability. Staged during the pandemic, designers strove to bridge the gap between real and virtual worlds, enabling online audiences to participate via IP cameras and live streaming. Guests could also a virtual 3D tour of most pavilions from the official event website. The award-winning Japan Pavilion embodied these innovations, utilizing curtain screens, Silky Fine Mist, mirrors, glass, and floor projections to craft an otherworldly atmosphere. Guests enjoyed a personalized show finale based on their expressed interests during the tour.
Towards Expo 2025 Osaka As a technologically advanced society, Japan is an ideal choice considering the theme of Expo 2025 Osaka: “Future Society for Our Lives.” What lies ahead for visual attraction design? Shareability and interactivity reign as the most sought-after elements in today’s attractions. The evolution of 5G, IT/IP infrastructure, and IoT devices promises to make Expo 2025 Osaka the most engaging and immersive experience for both on-site attendees and online viewers. As the birthplace of anime, one of Japan’s many cultural exports, corporate pavilions are expected to elevate gamification to exciting new heights. We can also look forward to seeing how designers embrace high-speed tracking-mapping technologies and what new ideas result from the increased flexibility afforded by new ultra-compact 4K DLP projectors, which promise to bring a level of realism to mapping we could only dream of in 2010. Using cameras to assist with mapping over complex surfaces will almost certainly see further integration of interactive digital elements into spatial designs. Stay tuned for what unfolds! If you want to explore how the concepts discussed in this article can be applied to your museum, location-based attraction, concert, immersive attraction, artainment show, sporting event, exhibition, trade show, or anything in between, please reach out to Chad Kunimoto at [email protected]. Chad Kunimoto is the Global Business Development Manager for Themed Entertainment and Immersive Experiences at Panasonic Connect.
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TEA was saddened to learn of the passing of Dean Sharits on 17 December 2023.
Dean was born on 6 February 1944 to Loran and June (Timmerman) Sharits in Mankato, Minnesota. Growing up he lived in Fairmont, North Mankato and Mankato, MN. Later he resided in San Diego, Los Angeles, Las Vegas, Charlotte, Miami Beach, Panama and Tega Cay, South Carolina, eventually retiring in Saint Augustine, Florida. Dean attended Mankato High School and then enlisted in the Navy, where he attained the rank of Petty Officer second class. He was stationed aboard the aircraft carrier USS Oriskany, homeported in San Diego and deployed twice during the Vietnam era. Honorably discharged in 1965, he returned to Mankato and was employed by Continental Can Company. After recovering from a serious motorcycle accident, Dean moved to Los Angeles and again worked for Continental where he became a journeyman machinist. Dean entered the entertainment industry as a planning engineer for Magic Mountain in Valencia, California. While there he attended night classes and earned an AA degree in Engineering. He then pursued his education full time, earning a BS in Business Administration from California State University and an MBA from Minnesota State University, Mankato. For the next 25 years he had a lucrative career in both the themed entertainment industry and the movie business. He held executive positions at Disney, Universal Studios, Apogee Productions, Landmark Entertainment Group, and Paramount Parks. He eventually formed his own company, SHAZAM Company LLC, and for the final 10 years before he retired in 2010 he was a consultant and executive producer for a myriad of clients in the entertainment business. Thea Awards Six projects produced under Dean's leadership received Thea Awards for Outstanding Achievement and Excellence in themed entertainment, including:
A Firm Supporter of TEA and its Mission Monty Lunde, Founder/CEO, Technifex shares some thoughts on his peer and friend, and Dean's involvement in the creation of TEA. "I have known Dean Sharits since I was an employee at WED (Walt Disney) in the early 1980’s. By the end of the 1980’s Dean was a very close personal and professional friend. "In 1991, Dean was actively supportive of my notion to form an association that represented the companies working in our part of the entertainment industry. "On 10 October 1991, I hosted a meeting at the Burbank Hilton for anyone interested in supporting the formation of an association. There were 28 people in attendance, representing the leadership of 19 different companies. Dean was an Executive VP at Landmark Entertainment and very much in support of forming what would become the Themed Entertainment Association (TEA). As the business person he was, Dean clearly understood the advantages we would have if an association was created to represent our small community of Themed Entertainment professionals. "On 16 November 1991, I held the organizational meeting to formally vote to start the TEA and select our first board of directors. This was done in a conference room at an IAAPA show with over 40 industry leaders in attendance. At this seminal meeting, Dean was a vocal proponent of formalizing the organization. "Throughout the course of Dean's career, as both an independent contractor and as an executive at Apogee Productions, Landmark Entertainment, Universal Studios, Paramount Parks and Wannado City, Dean was a firm supporter of the TEA and its mission. I will always be grateful for Dean’s enthusiasm, mentorship and steadfast support." Celebration of Life A Celebration of Life will take place on 9 April 2024 at 2:00pm EST at Reverb Church (395 S Legacy Trail) in St. Augustine, FL. All are welcome. If you would like to attend please RSVP by 18 March to [email protected] or call +1.980.406.7722.
In Part 1 of this series on creating hybrid experiences with Glass-to-Glass (G2G) solutions, I delved into the technology’s potential to enhance audience reach, return on investment, profitability, efficiency, and marketing impact. Beyond these benefits, G2G solutions also allow businesses to embrace IDEA (Inclusion, Diversity, Equity, and Access), extending participation globally. G2G has prompted a wave of personalized attractions, opening avenues for novel revenue streams such as pay-per-view, subscriptions, advertising, and sponsorships. The current surge in demand calls for a unified IP-based system, integrating cameras, switchers, and projectors from a common manufacturer. This holistic approach, facilitated by a single tech partner, aims to refine workflows, curbing labor, installation, and operating expenses. However, due to the pace of technological evolution and the novelty of the technology, operators are often left to grapple with a myriad of choices, platforms, and functionalities. In Part 2, I’ll highlight the system’s components—from cameras and switchers to projection endpoints—that pave the way to greater accessibility. I will also touch on the new applications that G2G technology makes possible. PTZ Cameras PTZ (Pan-Tilt-Zoom) cameras, exemplified by the AW-UE160, have become integral to capturing high-quality footage from diverse angles. With applications ranging from sports events to concerts, eSports, dark rides, and beyond, these cameras offer flexibility and high-resolution capabilities. As seen in the swimming events of Tokyo 2020, PTZ cameras provide footage from previously impossible angles to immerse audiences in the action. They can be set up to capture a fixed area, track motion via a remote operator, or be used with sensors to track subjects automatically. They’re ideal for live events since they are unobtrusive, with no need for a human operator behind the lens. Products like the AW-UE160 are among the first to support SMPTE ST 2110 via a licensed software option. IT/IP Platform KAIROS KAIROS, an all-on-one software-based IT/IP platform, emerges as a game-changer by consolidating the functionalities of switchers, processors, and encoders into a single device. KAIROS simplifies and even automates live production, reducing complexity, labor, and costs. Its real-time editing, processing, mixing, and distribution capabilities and remote operation contribute to an efficient workflow. Laser Projection For delivering stunning visuals at scale, laser projection is the go-to option. The RQ25K, among the world's smallest 20,000 lm 3-Chip DLP projectors, offers 4K resolution and compatibility with the Intel SDM standard, ensuring adaptable and scalable connectivity to suit the most sophisticated production systems. Meanwhile, the REQ15 4K projector provides a lighter, smaller, yet powerful 1-Chip DLP solution. These projectors ensure sustainable efficiency without compromising image quality, addressing the challenges associated with lamp-based projectors. Current Trends in G2G In the realm of G2G, the game industry surpasses the combined revenue of film and music annually. The popularity of eSports events is evident, drawing millions of fans to both in-person and online tournaments. These events boast high production values, with giant screens and video walls showcasing high-resolution action simulcasts. Emerging from the streaming era, these events inspire the industry with their fast-paced editing, dynamic camera angles, and depth of immersion. PTZ cameras also work with graphics engines for live XR shooting without a tracker, reducing system complexity and potentially lowering production costs. The G2G revolution is finding expression in a myriad of real-world applications, shaping diverse experiences across various sectors. Let’s fly over some examples in use around the world today. eSports tournaments: Swedish company Best Broadcast Hire broadcasts some of the biggest eSports events around the world, including FIFA eSuperliga, the StarLadder MAJOR tournament, and the BLAST Pro Series. Image quality and flexibility are prerequisites for sharing events on-site and online, with the AK-UC4000 camera designed to limit unwanted moiré screen patterns on the LED screens. Digital museums: Frameless, the UK’s largest digital immersive art experience, leverages G2G solutions with over 50 projectors to elevate traditional art encounters. The RQ35K projector, selected for its image quality when captured with a camera, contributes to a visually stunning display. Live concerts: PTZ cameras capture and stream live footage of concerts, exemplified by their use in Ed Sheeran's Global Mathematics world tour. The remote-controlled cameras offer versatility in capturing dynamic performances, expanding the reach of concerts through streaming platforms. Fashion shows: The recent Lanvin Collection show incorporated Panasonic G2G to create captivating backdrops for online runway shows. The fusion of technology enhances the virtual fashion experience, making it accessible to anyone, anywhere. Digital festivals: MUTEK’s electronic music and digital art festival embraces G2G production, featuring PTZ cameras and projection to showcase the event’s immersive content. PTZ cameras, used alongside the Panasonic RQ22K 4K projector, contribute to a seamless G2G solution that brings the festival’s electronic vibes to a global audience. Projection mapping: MINUTE_MAPP TOKYO 2021, an international mapping event, showcased the versatility of G2G solutions. Streaming online due to limited in-person attendance during the pandemic, the event projected 60-second creations from artists worldwide onto a mannequin. Captured by PTZ cameras, this high-fidelity presentation ensured that the intricate details of each piece were faithfully reproduced, underscoring the potential of G2G in elevating virtual events. Conferences: TEDxCambridge, one of the longest-running TED events globally, celebrated its 10th anniversary in grandeur. Staged at the Citizens Bank Opera House in Boston, the event was marked by a 4K experience facilitated by Panasonic Connect’s G2G solution. The presentation achieved a visually rich spectacle by relying on RQ22K projectors, VariCam 4K camcorders, and AW-UE150 PTZ cameras. The synchronized color-matching of cameras contributed to a cohesive look and feel, showcasing the potential of G2G in the realm of conferences and high-profile presentations. Sports: The Olympic Games Tokyo 2020 marked a historic milestone as the first to be simulcast in 4K. G2G solutions, including cameras, projectors, and video switchers from Panasonic Connect, played a vital production support role. Panasonic Connect demonstrated the robustness of its professional cameras and the IT/IP platform KAIROS in the context of large-scale sporting events. Charting a Course
As technology continues its rapid evolution, with XR, AI, the metaverse, and 5G networks taking center stage, the future holds the promise of virtual streamed experiences coexisting with their real-life counterparts. G2G-enabled rides, games, and attractions stand as an open frontier for designers, offering significant potential for personalized experiences where digital avatars navigate interactive worlds created by advanced projectors. Panasonic Connect emphasizes its role beyond equipment suppliers. Dedicated to the success of its partners, the company invites leaders to explore the array of services offered, from ideation to ongoing operations and maintenance. For those intrigued by the G2G solutions discussed in this article or any other offerings, please reach out to me at [email protected]. Chad Kunimoto is the Global Business Development Manager for Themed Entertainment and Immersive Experiences at Panasonic Connect.
In the wake of the pandemic, the entertainment industry is shifting towards experiences that break free from physical boundaries. Hybrid events incorporating live-streaming have become the norm across diverse sectors, from eSports and festivals to museums and theme parks, fostering an Inclusive, Diverse, Equitable, and Accessible (IDEA) environment. This evolution towards a hybrid model is exemplified by institutions like the Smithsonian American Art Museum and the National Portrait Gallery in Washington, D.C., which now offer virtual tours of their galleries. Six Flags Magic Mountain in California and Universal Studios in Florida have live-streamed adrenaline-pumping rides, while the Olympic Games Tokyo 2020 and the Olympic Winter Games Beijing 2022 successfully captivated millions using virtual formats due to lockdowns. The transition to hybrid experiences is not limited to entertainment alone; it has become the new normal across work, education, and various facets of daily life. But navigating this new landscape can pose challenges for businesses aiming to make the most of digital channels and ensure profitability. The Glass-to-Glass (G2G) approach is important to this transformative journey.  What is G2G? Glass-to-glass (G2G) production involves capturing and distributing footage to various display endpoints or personal devices on or off the event site, typically with equipment designed by a common manufacturer for seamless compatibility and interoperability. “True” G2G, where footage is shot and displayed on-site, finds application in studios, eSports venues, churches, concert halls, and sporting arenas. The use of cameras, projectors, and mesh screens to broadcast holograms points to a future that is more inclusive and accessible, giving remote viewers a deeper sense of the atmosphere with richer and more realistic visuals. In fact, the use cases for G2G solutions are practically limitless, especially in the realm of gamified experiences, live events, Edutainment, and Artainment. Exploring the Benefits G2G solutions offer direct and indirect benefits to operators across events, attractions, museums, and theme parks, contributing to improved ROI, profitability, efficiency, marketing, and promotional value. The advantages are diverse:
What are the Challenges? However, transitioning to G2G is not without its challenges. Integrating mixed technologies, ensuring compatibility between devices, and addressing issues related to production workflow and labor are among the hurdles faced. There can be issues with video conversion, AVoIP transmission standards, and system reliability. Legacy lamp-based projectors can also pose maintenance challenges. These hurdles have created a demand for holistic and sustainable IP-based G2G solutions that streamline workflows and minimize operating costs. Enterprises contemplating the G2G leap are advised to seek a tech partner who can provide comprehensive services, from design and consultation to installation and ongoing support. Panasonic Connect has positioned itself as a leader in this space, leveraging its expertise to offer G2G solutions that integrate each aspect of the chain.  The demand for a cohesive IP-based system comprising compatible cameras, switchers, and projectors that are built, supplied, and installed by a single tech partner is on the rise. This approach aims to reduce labor, installation, and operating costs, ensuring a seamless and efficient production process. Finding the Tools to Build Success Embarking on a G2G journey involves more than just placing a camera and streaming the resulting footage. Panasonic Connect’s G2G solutions stand out for their high customizability, with devices meticulously designed to work in harmony. From PTZ cameras to the all-in-one IT/IP Platform KAIROS and laser projection options, Panasonic Connect provides a comprehensive suite of tools that simplify the production of hybrid experiences. In Part 2 of this series on glass-to-glass solutions, I’ll highlight technologies that are making hybrid production more accessible to enterprises of all sizes. I’ll also explore some of the trends that have emerged as a result.
Until then, to learn more about G2G technology and how we can maximize your capital investment in hybrid experiences, please drop me a line at [email protected]. Chad Kunimoto is the Global Business Development Manager for Themed Entertainment and Immersive Experiences at Panasonic Connect. Happy 2024! I hope everyone had a wonderful holiday season and is enjoying the start of this new year. Not only did I enjoy time off with family in the mountains, I was also able to take a breath and reflect on all that TEA accomplished in 2023. Reading Lindsey’s recap of last year reminded me how much we’ve done together. I’m so grateful for this community of passionate themed entertainment professionals that work hard to make our industry better every day. With the continued economic impact of increased costs to do business, hire and retain qualified workforce, and to sustain the expansion of TEA with the delivery of new and existing member value to you, the TEA Board of Directors has approved a modest TEA membership dues increase of approximately 12%. The decision to adjust dues is not one taken lightly, and I want to assure you that it is driven by a commitment to enhancing the value you receive as a member. The dues increase is effective March 2024 for renewals and immediate for New Members. As we look ahead to the future, it is essential for us to ensure the fiscal health of our association. The adjustment in dues will enable us to maintain and further elevate the quality of services and benefits provided to you, ensuring that TEA remains at the forefront of industry support and innovation. Thank you for your continued support and dedication to TEA. Together, we will continue to provide a safe, diverse place for members to enjoy unmatched professional growth and education, and to form new friendships and partnerships. If you have any questions, or if there are ways we can better serve you, please email [email protected]. Wishing you a prosperous and fulfilling year ahead. Sincerely,  Melissa Oviedo
International Board President, Themed Entertainment Association
As we approach the end of 2023, I am filled with gratitude and excitement as I reflect on the incredible journey we've taken together this year. 2023 has been marked by membership growth, innovation, and collaboration, and I am thrilled to share some of our key achievements with you. Record-Breaking Membership Year The TEA community has grown significantly this year, welcoming:
Member Connections & Signature Events 2023 was also a big year regarding member communications and our world-class events. We took member communication to the next level with the weekly TEA Tell newsletter, providing a central space to share all of TEA’s important news and events. Additionally, the inaugural Global Partner Showcase brought together industry leaders to demonstrate their innovative contributions to the industry. In response to member feedback, we proudly introduced two new events—Leadership Forum and INSPIRE, offering fresh perspectives and networking opportunities ahead of the prestigious 29th Annual Thea Awards Gala. Notably, our record-breaking International Mixer at Discovery Cove became a historic moment as we unveiled the impressive lineup of the 30th Annual Thea Award Recipients, setting the stage for a year of celebration. TEA Masters Shared Their Knowledge The TEA Masters shared their expertise globally throughout the year. From speaking at universities and participating in webinars to inducting our first TEA Master in Australia, they showcased the strength of our international network. A few highlights include:
Division Highlights Our four global Divisions were busy this year and hosted 60+ events. These events bring together the creators of immersive destinations and experiences to share knowledge, collaborate, spark new ideas, celebrate innovation, and cultivate a diverse global membership. They spanned across diverse locations, from the Philippines to Saudi Arabia, Austria to the United States, strengthening our global presence and fostering a truly international community. Take a look at everything that was offered! Asia Pacific Division
TEA Travels This year, members of the International Board Executive Committee traveled to the Asia Pacific Division and Europe & Middle East Division. You can find an entire recap of the trip written by International Board President, Melissa Oviedo, and International Board Secretary, Evi Sari. The goals for this trip were determined by TEA’s core values, and the delegation aimed to put TEA back into spaces where our members live, work, and play on a global scale. This journey served as a great reminder as to why TEA was created. We exist to foster collaboration, to create, and to innovate. Highlights include:
New Structure for a New Future TEA owes a big portion of its success in 2023 and over the last 2.5 years to our staffing partners at IMN solutions for providing TEA with a highly professional and committed staff team. While there have been many TEAm members who have supported us over the years, I would like to give a special shout out to Laura Singler, Allison Winter, Becky Nadora, Clara Allen, and Kristen Kimbrel, for their contributions to the TEA/IMN team over the last year. Over the next six months, TEA is going to be embarking on a phased transition of these positions from an outsourced model to an insourced model, adding 4-5 new positions to the full-time staff by June 2024. While this is a huge undertaking for TEA, we are excited at the possibilities and potential this unlocks for TEA to build longevity and deep institutional and industry knowledge that will be with the organization for years to come. In addition to the reinforcements being made to our staffing infrastructure, we are gearing up for another recording-breaking year with plans to celebrate the 30th anniversary of the Thea Awards in full Hollywood glam in March, expand our partnerships with aligned industries and associations, continue to grow membership in new verticals, and do so all while delivering our first balanced budget in the last four years. In early January, TEA will be sharing more information about our plans for the new year and various ways we plan to sustain the expansion and delivery of new existing member value to you- our valued members. Thank You for Your Support For all of this, I owe a tremendous debt of gratitude to TEA’s International Board President, Melissa Oviedo, the Executive Committee, the International Board, the leadership from TEA’s four Divisional Boards, all of our committee and task force volunteers, and, of course, our Global Partners who provide critical financial support. As we bid farewell to 2023, let us carry the spirit of TEA’s core values into the coming year: Connection, Creativity, Inclusivity, Thought Leadership, Innovation, and Celebrating Excellence. There is tremendous momentum propelling us into 2024. Together, we will be a catalyst for enhancing lives through the creation of tomorrow’s compelling places and experiences. Thank you for your continued support, and here's to an even more exciting and prosperous 2024!
Events like World Expos showcase a diverse range of media-based attractions, offering a fascinating comparison of spatial design approaches. With each installation utilizing similar equipment to tell a similar kind of story, the differences in planning and execution become even more apparent. The most successful designs blend content with the space, augmenting immersive video with interactive or sensory elements to deliver a captivating experience.  Combining interactive projection tech with generative AI is one avenue storytellers are currently exploring. Achieving such cohesive design hinges on co-creation. This involves collaborating with the studio, tech partner, and installer to ensure that every aspect of the attraction, from the spatial layout to the multimedia elements, works in harmony. However, even with meticulous planning, gaps between the initial vision and the finished product can emerge, potentially impacting the final experience. This is where facilities such as Panasonic Connect’s XR Lab can help. Situated in Tokyo's Shinonome district, XR Lab is a dedicated co-creation space where new ideas for immersive storytelling are brought to life. The process begins by understanding the client’s requirements. From there, a team of experts collaborates to develop and test solutions until the final vision is achieved. Uniting Stakeholders in the Creative Process But what exactly is XR Lab? Takuya Haruta, Chief of System Architecture (Immersive UX), emphasizes that it's more than just a space to simulate concepts and solve problems before construction. “It's a place where customers can feel the products for real and learn about them in ways that don’t show up in the specs,” he says. “As they are visiting the space, clients often come up with ideas about ways to create content and utilize the products. With visual content, there’s a lot you can’t really understand until you see the final product.”  Our team prioritizes translating ideas into a spatial design rather than focusing on hardware. But hardware isn’t the sole focus at XR Lab. Instead, the emphasis lies on co-creating spatial designs that enhance engagement by merging digital and analog elements. Yasuaki Sakanishi, Head of System Architecture, explains, “First, we think about what the space will look like together with the customer. We then figure out how to realize that vision with our products and technologies. But we rarely discuss hardware; it’s mostly discussions about the spatial design.” Masami Osada, Chief of System Architecture (Personalized UX), echoes this idea. “It’s necessary to move beyond simply projecting images; we need to provide features that enable new experiences for guests. I think themed entertainment relates especially well to the value of these new types of experiences.” However, it’s important to stay ahead of the curve in this rapidly evolving landscape. “As a technology innovator, we are constantly testing technology with an eye three to five years in the future,” Haruta says. “There are many things that we don’t release publicly but are able to show to partners with whom we have a special relationship, which is a unique value we can provide.”  XR Lab is a space where product engineers and content developers can work side-by-side on developing attractions in parallel. Investing in the future is vital. Collaborations between engineers and artists at XR Lab and the Panasonic Center in Tokyo not only shape the development of visual technology but also foster creativity. Artists gain insights into the science of display technology, while engineers witness content development under diverse conditions. This collaborative spirit extends to supporting showcases like “Endless Imaginary” at the Panasonic Center in Tokyo, where XR Lab provides technical expertise to nurture tomorrow's talent. Spatial Design Trends Daizaburo Matsuki, Senior Engineer of System Architecture (Immersive UX), highlights the benefits for engineers: “As an engineer, it has been helpful to learn about presentation and content creation, learning from customers about new ways of presenting content.”  Interactive tech and immersive spatial design puts guests at the center of the experience and free content from the screen. Matsuki emphasizes the excitement of collaborating with clients to achieve their vision. “It’s exciting to collaborate with customers and to determine the best setup to achieve their vision. We are in a position to receive direct feedback about our products and solutions from customers, and we are able to apply that feedback quickly.” XR Lab's collaborative approach is pursuing some impressive spatial design ideas. Let’s take a quick look at some highlights now. Holographic Storytelling Adds a New Dimension Holographic displays offer a mesmerizing and interactive way to engage visitors. They create the illusion of three-dimensional objects floating mid-air, captivating audiences and inviting interaction. XR Lab is investing in the development of holographic technology, utilizing flexible, space-saving mesh screens to break free from the limitations of traditional Pepper’s Ghost holograms. These screens allow holograms to move beyond the confines of a backdrop, floating freely above and around the audience, even in brightly lit environments. XR Lab’s partnerships with leading screen manufacturers enable the development of customized holographic solutions tailored to specific needs.  Could holograms overtake 2D imaging? With the pace of technical evolution, they could soon be commonplace. Black Screens for Improved Contrast In environments with high levels of ambient light, traditional white screens can suffer from color washout and reduced contrast, hindering the viewing experience. To counter this, XR Lab experiments with high-brightness projection on black screen materials. These specially designed screens absorb ambient light, resulting in deeper blacks and richer colors, even in brightly lit spaces. This allows content to be displayed with stunning clarity, ensuring visitors see every detail as intended. XR Lab collaborates closely with screen manufacturers to tailor black screens according to specific requirements. A World Unbound: Spherical Mapping Spherical mapping has long been a popular technique for creating immersive experiences. However, traditional methods often require multiple projectors, leading to complex installations and limitations in space utilization. XR Lab has demonstrated a way around the problem using Panasonic’s wide-coverage fisheye lenses. These lenses allow for high-quality spherical mapping using two projectors instead of four, simplifying installation and reducing the initial investment and running costs. This opens up new possibilities for creating immersive experiences in smaller spaces or on unique surfaces. Furthermore, XR Lab’s partnerships with screen manufacturers enable the creation of customized spherical screens tailored to specific needs.  Fisheye lenses mean fewer projectors, lower running costs, and simplified production space. Immersive Storytelling Beyond the Screen
Projection mapping has become a staple tool for creating immersive experiences. However, XR Lab takes it a step further by integrating content production with spatial design from the outset. This holistic approach ensures a seamless and cohesive experience that resonates deeply with audiences. Looking ahead, XR Lab is continuously exploring the possibilities of immersive technology. The focus on co-creation, collaboration, and innovation ensures that clients remain at the forefront of this exciting field. If you’d like to explore XR Lab and Panasonic Connect’s co-creative services in greater depth, feel welcome to contact me at [email protected]. Chad Kunimoto is the Global Business Development Manager for Themed Entertainment and Immersive Experiences at Panasonic Connect  by Melissa Oviedo, TEA International Board President I hope you’ve enjoyed reading the posts about the International Board Executive Committee’s trip to the Asia Pacific Division and Europe & Middle East Division. Previously, I’ve discussed the trip’s goals, our discussion at the U.S. Consulate and the Department of Commerce, and our visits to Hong Kong Disneyland, Universal Studios Beijing, and SeaWorld Abu Dhabi. We also had a post by TEA International Board Secretary, Evi Sari, about our time with Chimelong! Like I stated in my first post, the goals for this trip were determined by TEA’s core values – Connection, Creativity, Inclusivity, Thought Leadership, Innovation, and Celebrating Excellence. The primary focus was to reaffirm TEA’s commitment to the Asia Pacific Division and its partners. The essence of these values permeated every interaction, every revelation, and every collaboration we encountered. In a post-pandemic world, the delegation aimed to showcase the industry's resilience and innovation during challenging times. This trip was not just about witnessing the developments in these vibrant regions. It was an affirmation of the collaborative spirit that defines our industry. Our delegation aimed to put TEA back into spaces where our members live, work, and play, but on a global scale. The journey was a testament to the expansive reach of our industry and the impact it has on diverse communities worldwide. Our trip was also a celebration alongside the achievements and resilience displayed by our members in China and Hong Kong. Despite the hardship they faced throughout the pandemic and beyond, the spirit of creation and innovation persisted. The success of TEA and the success of the developments in China are intertwined—a result of collaboration that extends beyond borders. Our delegation showcased that no singular entity, idea, or effort can create greatness. It takes a collaboration of people, minds, cultures, and experiences to build something truly extraordinary. This journey served as a great reminder as to why TEA was created. We exist to foster collaboration, to create, and to innovate. The journey through China and Hong Kong and the connections we made was an embodiment of this purpose. Thank you to our incredible members who made this trip happen: Chimelong, Walt Disney Imagineering, and Universal Destinations & Experiences.   The Themed Entertainment Association (TEA) announced the results of its annual elections for International Board and Divisional Boards at the Annual Member meeting on 16 November in Orlando, Florida, USA.
We welcomed the new leaders to their roles and thanked the outgoing Board members who have finished their terms. Learn about the new leaders of TEA below. International Board of Directors – Elected to 3 year terms as Board Directors:
Asia Pacific Division – Elected to 3 year terms as Board Directors:
Eastern North America Division - Elected to 3 year terms as Board Directors:
Europe and Middle East Division – Elected to 3 year terms as Board Directors:
Europe and Middle East Division Individual Member Representatives – Elected to 2 year term:
Western North America Division – Elected to 3 year terms as Board Directors:
THANK YOU To outgoing 2023 Board Members of the Themed Entertainment Association for their dedication and service: Outgoing International Board Members:
Outgoing Asia Pacific Division Board Members:
Outgoing Eastern North America Division Board Members:
Outgoing Europe & Middle East Division Board Members:
Outgoing Europe & Middle East Division – Individual Member Representatives:
Outgoing Western North America Division Board Members:
Outgoing Western North America Division – Individual Member Representatives:
 From an indoor marine park in Abu Dhabi to a spaceship park in China to extended reality in France, these international awards recognize achievement, talent and personal excellence from those who bring incredible experiences to life for people around the world.
TEA proudly announces this year’s award-winning Thea recipients, honoring teams and individuals who contribute in a brilliant way toward creating unique guest experiences around the globe. These magic makers will be celebrated at a special gala on 16 March 2024 at the Dolby Ballroom in Hollywood, California. Their accomplishments coincide with the 30th Anniversary of the Thea Awards Program and Gala. “Celebrating excellence is core to the TEA mission”, said Melissa Oviedo, TEA International Board President. “These remarkable individuals have demonstrated unparalleled creativity, innovation, and commitment to delivering extraordinary guest experiences on a truly global scale. Their work has not only entertained and inspired millions but also continues to shape the future of our industry.” Here are the honorees: The Buzz Price Thea Award Recognizing a lifetime of distinguished achievements
Recognizing individuals for making real and positive impact in the creation of compelling places & in the expansion of collective thinking
Celebrating a beloved guest experience which has stood the test of time
“Each year, hundreds of exciting and unique submissions from across the globe are received and reviewed by the Thea Awards Judging Committee to arrive at this final list of honorees,” said Judging Chairman Andy Westfall. “This year’s major submission trend included a heavy emphasis on consumer and hospitality-based experiences which personalized guest engagement in new, impactful, and meaningful ways.” TEA also congratulates the outstanding contributions of two very special volunteers who have demonstrated enormous support to propel the industry. Please join us in applauding David Green and Lisa Passamonte Green for receiving the 2024 Peter Chernack Distinguished Service Award. For decades this power couple have supported TEA through not only their own time and talent, but that of their company Visual Terrain, in the form of direct financial and in-kind support. Register for TEA INSPIRE and the 30th Annual Thea Awards Gala to learn from these amazing recipients and to celebrate them. |
